Forget the Cookie Basket. Here’s What Entrepreneurs Really Want for Christmas

Content was originally published on on November 27, 2018.

As a business coach for over 25 years, I have noticed that our client base grows exponentially during the holiday season- and for good reason. More and more business owners seek out the help of business coaches during the winter months as they reflect and recap on the past years successes and failures. It is during this reflection period that they begin to see areas that they want to see improvement in within their personal and business lives.

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So in honor of the holidays, I want to share with you the top five things that our business coaching clients have on their holiday wish list.

1. The Gift Of Time

You are busy. You have a thousand things on your to-do list and the idea of stepping away to spend time with your family during the holidays is frightening. On the one hand you would love to spend your time trimming the tree and baking cookies with your kids. But on the other, you know that your business can’t run without you.

Wish List: A Time Machine

Reality: The real gift of time doesn’t come with a flux capacitor. It comes with the knowledge that many of the things that you are “busy” doing are just not that valuable. If you have the courage to say to other people’s urgencies, and to the seductive call of your inbox, you could accomplish so much more.

2. The Gift of Growth

As you reflect on the past year, it can be easy to get caught up in sales numbers and profit and loss statements and wonder if you are making any forward progress in your business. You may feel like asking Santa for the gift of a large new client ready to buy your inventory up before years end.

Wish List: A Whale

Reality: While a new client is always a great feeling, it does little to help a business owner feel their progress and growth. The real gift comes from the understanding that most business owners tend to be perfectionists. We are really hard on ourselves and internalize mistakes and failures. So, take the time to freeze your victories in the upcoming year and focus on the feeling of growth and forward momentum.

3. The Gift of Accountability

Did you do all the things that you wanted to do this year? If you are like many business owners, you may have fallen short on your yearly goals and wish that there was a way that you could help stay on track.

Wish List: A Super Cool Computer Program That Keeps You On Task

Reality: There is no magic tech solution that will keep you on task throughout the year. The real gift is learning how to create action plans that are easy to follow and broken down into manageable pieces. Once you master this skill you should have a much easier time reaching your business goals.

4. The Gift of Freedom

Most business owners begin working for themselves for the gift of freedom. They want to be there for their kids soccer games, make their own schedule and control their own destiny. Unfortunately, many get trapped in an owner-reliant business where the success (or failure) of their business rests on their shoulders.

Wish List:  A Business That Can Run Itself Without Your Day-to-Day Input

Reality: This one can be a reality! Once you get the first three gifts, you can then focus on creating systems and controls that will allow you to step away from your business for weeks or even months at a time.

It won’t be a gift that will be under your tree however, but it will over time get easier and easier to step away from your business and regain your freedom.

Forget the Cookie Basket. Here's What Entrepreneurs Really Want for Christmas
Article Name
Forget the Cookie Basket. Here's What Entrepreneurs Really Want for Christmas
With the holidays right around the corner, here's what the business owner in your life really wants this holiday season.
Publisher Name
Maui Mastermind Business Coaching
Business David is a Wall Street Journal and Business Week bestselling author of 11 business and financial books. A syndicated columnist for and, David’s articles have appeared in over 6,500 publications. As the founder and CEO of Maui Mastermind®, David has worked with 100,000+ business coaching clients and community members to buy, build, and sell over $5 billion of businesses.