There are 4 main ways to find a business coach:
- Utilize your personal network
- Search online
- Search locally
- Start with your favorite business author
A business coach is an experienced business leader and trusted advisor who can help a less experienced owner and their company to reach new heights.
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Finding the right business coach provides numerous benefits for you and your business. A good business coach will develop a personalized, step-by-step roadmap to success and hold you accountable to yourself, your company, and your employees.
Growing your company in a sustainable way, while decreasing its reliance on you, the owner, will improve your life and everyone, including your employees, family, and friends will reap the benefits.
But finding the right business coach for your business can be difficult. With the market flooding with “gurus,” “growth-hackers,” and “masters,” it can be difficult to tell the difference between the legitimate professionals and imposters looking to make a quick buck.
Here are 4 ways to find an experienced, qualified business coach:
1. Utilizing Your Personal Network
One of the most effective ways of finding a great business coach is talking with other business owners and peers that you trust.
If they have worked with a business coach, you can learn from their experience. Ask them:
- Did the coach follow through on their commitments?
- Have their services elevated your business to new heights?
- Would you recommend them for my business?
Each business coach offers a different program and some even offer multiple programs. Talking with your peers and other business owners that have experience in different programs can help you find the right program and coach to fit your business and lifestyle needs.
Many of the best business coaching businesses rely on referrals for a significant portion of their revenue, as they focus on quality over quantity. This motivates us to provide each of our clients with the best service possible. This separates us from the others who often are just trying to make the most money with the least amount of work.
2. Searching Online
The Internet is a great resource for finding and comparing different business coaches and coaching programs, but be cautious.
Hands down, searching the internet will provide you with the most options for finding a business coach. However, this is a double-edged sword.
Searching on Google will give you a huge list of options. While it is highly possible that you may find the perfect business coach, it’s also highly possible that you’ll wind up connecting to someone who doesn’t have your best interests in mind.
However, if you do the proper research and take the time to have an introductory meeting with potential coaches, your search should prove fruitful.
Professional business coaches have established efficient and effective ways to qualify their clients and establish trust very early on in the relationship. If you don’t feel like you can trust the program for any reason, it’s best to move on and keep your search going.
3. Searching Locally
Another way to find a qualified business coach is to access local resources.
Use your existing network, co-working spaces, and other local resources to discover professional business coaches. Chamber of Commerce meetings and other networking meetings are also great places to find insight.
Depending on your personal preferences, meeting face-to-face may be more fruitful for you than on the phone or via video conference, and this is only possible by finding a local coach.
Another advantage of searching locally is that if one coach isn’t quite the right fit for you and your business, they may be able to refer you to another industry professional in your area.
4. Starting with Your Favorite Business Author
Ask yourself what business book has most resonated with you. Maybe that author offers business coaching themself. Our own CEO, has written 12 business books including The Freedom Formula.
Even if they don’t advertise business coaching services, it never hurts to reach out to them and ask for some advice.
If they don’t offer business coaching services, you still can gain valuable insight from considering your reading patterns. If there is a particular method, strategy, or solution that you believe would help you grow your business, you can look for a coaching program that aligns with it.
Or maybe it’s the author’s personality that you found alluring. If that’s the case, you can search for a coach that has a similar personality type. Whatever the case, reflecting on your reading habits will help you narrow down your search.
The Bottom Line
There are many different paths to the same destination. The most important thing is that you tread the path that is most true to you.
Finding the right business coach can be difficult and even overwhelming at times, but the payoff is worth the work. Partnering with an experienced business professional that is dedicated to growing your business will not only improve your company, it will also improve your life and the lives of your employees.
At Maui Mastermind, we are committed to helping our clients grow their business so that one day they can scale, sell, or run it passively in order to live a happy and fulfilling life.
We know how difficult it can be to find the perfect business coach and program to fit your business and lifestyle needs. That’s why we offer a free 90-minute session with a business coach to all qualified businesses.
That way you can get to know us, we can get to know you, and we can find out together if our coaching program is a good fit for you and your business.