What If Your Cash Flow Challenge Wasn't Caused by a Lack of Sales?

If working with thousands of businesses over the past 20 years has taught me anything about managing cash flow and increasing your bottom-line profitability it's this -- most business owners don't have a clue.

They think that the root of the problem is lack of sales, and while it may be, there are actually five main causes of cash flow challenges, three of which have nothing to do with a lack of sales, and two of which are made worse with a sales increase!  (Keep reading to learn more.)

When growing your business, you've got to have reliable and consistently profitable sales to fuel your growth. That means solid collections, strategic pricing, effective cost controls, rational revenue and expense forecasting, and powerful sales optimization.

I understand what it's like to struggle to make a business succeed.  You've got challenges like balancing staffing levels with sales volume -- and how to deal when sales volume isn't steady.  You've got client "fires" that you get pulled into putting out.  You've got conflicting demands all calling for your attention.  

And if that wasn't enough, you've got all of this while needing to make sure your business stays profitable -- balancing cash in with cash out -- and making sure you earn a fair and healthy profit for your blood, sweat, and tears.

​Twenty years ago I launched my first venture, investing my entire life savings at that time of $3,200 to fund the start.  Ten months later I was out of business, with a bruised ego and a sorely needed dose of humility.

But that experience was one of the best business schools I could have ever attended.

In fact, when I started my second company I took those earlier lessons and used them to help me do things smarter the second time around.  Until a decade later, there I was at age 34, an "overnight" success, having built one of the nation's leading training companies valued at $10-16 million, with no debt, no outside investors, just me and one business partner, with a company generating $3.5 million of operating profit a year.​

Module One: How to Diagnose the REAL Cause of Your Cash Flow Challenge and Quickly Get Back to Profitability

• Is it really a lack of sales that's hurting your cash flow?
  Most business owners mistakenly think that the cause of their cash flow challenge is a lack of sales. Often it is an issue with collections, pricing, too great a cost of goods sold, the proportion of expenses relative to their sales volume, or poor collections practices. That means that increasing sales may just cause their business to go into a deeper cash crunch or even fail.
• A proven diagnostic tool to quickly and easily understand the root cause of your cash flow challenge. 
  The Cash Flow Formula will give you a simple tool to pinpoint the true cause of your present cash flow challenge, and the business framework to know what to do with that insight. Imagine being able to follow a simple decision tree to understand the factors that influence your cash flow challenge. and the best way to respond to each factor to quickly get back to profitability.
  
• Why increasing sales just might make your cash flow problem worse (until you fix the underlying issue with pricing, gross profit margin, scope creep, or any of the other elements that need to be fixed first.) 
• How to conduct a "Margin Analysis" to understand which products, customers, or markets you should and should not be serving.  
  Plus you'll learn the best way to raise pricing in the real world so you protect yourself from backlash and make the transition go smoothly.

Module Two:  The 10 Fastest, Least Expensive Ways to Radically Increase Sales in 90 Days or Less

• 3 Powerful referral systems to get your existing customers to get you new business.
  Passive word-of-mouth is one thing, but we're talking active, formal referral systems that you control and can dial up or down depending on your current level of demand and capacity.
  
• Using formal reactivation systems to get your past customers or clients to come back and buy again from you.
  This is one of the fastest ways you can boost your sales -- by systematically reaching out to your past customers and sparking them to start buying from you again. We've had clients in medical, retail, manufacturing, and services businesses to name just a few, who've used this one tactic to generate hundreds of thousands of dollars of additional sales at effectively no cost.
  
• Feed your winners; starve your losers.  
  You'll learn the simplest way to track your sales and marketing efforts so you know which of your various tactics are producing, and which aren't. Then it's a simple matter of cutting your bottom producers and reinvesting the time, attention and marketing dollars to support your winners. This module of the Cash Flow Formula will show you exactly how to do this.
• Leverage your "marque" clients, vendors, or partners to establish credibility and speed up your sales cycle.
  

Module Three:  How to Systematically Refine Your Lead Conversion System

• Learn a proven 5-step process for systematically increasing your conversion rates.
  This system will help you pick the highest leverage part of your sales system to focus on first, then to refine that part, track your improvement, and then refine the next part, so that you can increase your sales by 30-50-100% or more with no added sales cost.)
• Make your sales system more scalable at the same time.
  Not only will this proven process help you increase your sales conversion rates, but following this process you'll have a formal sales system that you can scale over time.  Too many business owners allow their key sales "know how" to stay stuck in the heads of one or two key employees.  But this leaves you vulnerable.  By following this process you'll safeguard this key knowledge to protect your business while at the same time making it easier for you to scale your company.
• This 5-step process works for online and offline sales; live sales processes and automated sales funnels.
  That's right, this process will help you optimize your lead conversion percentages whether you sale by phone, by website, by direct response advertising, or in person.

Module Four:  Setting Up Your Collections System to Improve Your Cash Flow and Profitabilty

• Do you even know how much money you're losing through bad collections? 
  Most companies lose 5-10% of their sales to poor collections practices. This translates in most businesses to 15-30% of their operating profit.  This one section of the Cash Flow Formula will give you the fundamentals you need to upgrade your collections system in the next 30 days so you collect more of what your owed -- faster.
• Speeding up your Collection Cycle makes managing your cash flow easier.
  The faster you can speed up your "Collections Cycle" (the time from when you have money going out the door in "Cost of Goods Sold" through the time you collect from your client or customer) the easier it is to manage your cash flow and the faster you can grow your company without outside capital.  Learn how you can speed up your Collections Cycle 30-60-90 days faster on average. 

Module Five:  The 10 Most Important Direct Response Marketing Secrets to
Grow Your Sales

• The world of marketing is changing so fast with technology and digital marketing -- are you staying relevant on the fundamentals? 
  While the world of marketing has radically changed with digital strategies and tactics like social media, email drip campaigns, and content marketing, certain bedrock direct response marketing principles are as potent and relevant today as ever.  As a business owner, these are the 10 time-tested and proven direct response secrets that you've got to understand as a foundation to leverage all the technological tools at your disposal to grow your business.
• How well do you know your target market's hopes, fears, aspirations, and frustrations?
  Filmed at a private business owner workshop ($7,500 per attendee) this module of the Cash Flow Formula will also give you a powerful PDF tool to visually map out your target market's buying "hot buttons" on one simple page.   

• A simple formula for determining the precise "Lifetime Value" of your clients so you know exactly what you can invest to acquire a new customer. 
  No more guessing or wondering, you know what you can invest to create a new customer, and how to use this insight to turbo-charge your growth.
• The principle of "Sales Optimization".
  You'll learn how to set up simple yet incredibly accurate test campaigns to determine with elements most effect your sales conversion and marketing profitability.  In fact, you'll also learn which five elements of your marketing efforts you need to test first.   

Listen to the Results Our Clients Are Enjoying

John Doe UI/UX Designer

"...five years ago our sales were stalled at $450,000.  Today fives years later, we've grown our sales to $2.6 million per year."

Blake Schwank

Colorado Computer Support, Inc.

"I learned that there are many courses to be a good dentist, but to run a whole practice is a whole other story...We've grown our two clinics by 32% and 13% respectively."

Dr. Kimberly Nguyen

Cottage Dental

John Doe UI/UX Designer

John Doe UI/UX Designer

"Over the past 36 months we've doubled our sales."

Mark Huha

Quality Property Maintenance, Inc.

Here's Exactly What You Get:

• Five video training modules. ($745 Value)
• Downloadable and Streaming Access. ($199 Value)
• Complete, word-for-word PDF transcripts of all five video training modules. ($199 Value)

• PDF Action Guides for each of the five modules to help you implement what you're learning faster. ($149 Value)
• Four (4) Bonus Videos ($596 Value)

All totaled you get $1,888 of value at this ONE-TIME-ONLY price of $97. 

100% Unconditional Full Year Money-Back Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If for any reason you don't feel like the course was worth time times what you paid for it, just let us know and we'll give you a full and prompt refund, no questions asked.  You have a full year to try out the course and prove it to your full satisfaction.

P.S.  This is a one-time-only offer for you.  You've got nothing to lose (the course is unconditionally guaranteed for a full year) and so much to gain.  We won't be repeating this offer to you so I heartily encourage you to say "yes" now.

Yes, David, I want full access to the Cash Flow Formula Course now...