Category: Sales & Marketing
When it comes to marketing strategies for your small to medium-sized business, there are many ways to play the game. You can do paid advertisements, email marketing, influencer marketing or emotional marketing….just to name a few. But when it comes down to results, nothing beats expertise marketing. What is Expertise Marketing?The concept of expertise marketing isn’t […]
When it comes to marketing, having a solid emotional appeal to your brand is critical to your success. But what exactly is an “emotional appeal”, David?Your brand is simply the emotional associations and gut level “sense” of how your company, product, or service is intuitively perceived by your market.The easiest way to make branding real is to […]
Tired of working longer hours with no increase in revenue? Try these 5 simple things that you can do today to increase your bottom line.I recently shared with you my top 5 Ways to Increase Your Profits, and the response was very positive. So much in fact, that I would like to share you with […]
Every sales person thinks the sale is made in the final move of their sales visit, but their wrong. Top sales pros all know that it’s the way you frame your sales appointment up front that makes or breaks your ability to close.I first learned this from one of my early sales mentors who taught […]
Intimidated by negotiations? Focus on these five simple negotiation skills first and get much better.Think of all the times in your business week you negotiate: with new hires and existing employees; with sales prospects and long-term clients; with vendors and suppliers. If you’re a business owner or leader, you need to know how to negotiate. […]
4 Ways to Use Exit Messaging To Increase Your Conversion Rate by 10-25% without Spending Any More Money
Think about how much money you spend on marketing. Then think about your current conversion rate. Maybe you’re converting 3 percent of leads? Or 12 percent? Now imagine that you could use a simple technique increase your conversion rate by 10 to 25 percent. Wouldn’t you want to do that? Of course you would. The […]
Business Coaching Program Tip: Use the Strategies of Top Online Retailers Like Amazon to Boost Your Sales Conversion Rate
As we enter into the final half of the year, headlines are going to popping up about how online giants like Amazon.com and others expect to increase online sales by billions of dollars. Here are five powerful tips we share with our business coaching clients to increase website conversion that they consistently use that allow them to maximize their sales conversion rates. Follow these best practices and see your sales quickly increase.
The response was so strong from the article I posted last week of 15 email marketing insider tips that I wanted to share nine more with you in this article.Considering that my company Maui Mastermind sends out millions of targeted emails every month to our subscriber elist for our business coaching services, we’ve learned what […]
Make your emails valuable. This can be a key insight, a touching story, a special offer, or anything else that is relevant to your business and your audience. What do you talk with your prospects and customers about when you’re with them in person? What do they care about? How do you touch their lives? This is the core of your email messaging.
Cold calling just may be the most commonly overlooked powerhouse for you to grow your business. Here are 7 cold calling secrets to help you do it the right way and generate rapid, stable sales you would otherwise miss out on.If there were any one sales generating activity that applies to a large cross section […]
Here is the hidden sales process step that most sales people miss, many times costing them the sale when their buyer gets cold feet.You’ve likely had this experience. You just closed the deal. You and your team are sharing hi-fives around the office. You’re mentally counting your profit on the deal and the thrill of […]
Here is a simple game plan to create a marketing funnel that works.I was talking with a business coaching client who runs a $10 million a year professional service firm. He shared with me that it had taken him several monthly to build out his core marketing funnel for a new service he started less […]
Here are 4 simple ways to quickly increase your sales revenue perfect for any professional services firm.“David,” my client asked, “How do we increase of volume? We’ve been struggling ever since we lost that one big account.”This is such a common situation for a professional services firm to deal with – a painful need to […]
Think for a moment about how much money you spend on digital and print ads. If you’re like many of our business coaching clients your ad spend may total up to 10 percent of revenue. Yet what if you’re wasting a massive portion of that money?Here is a simple principle that is guaranteed to make […]
Struggling to get your sales team to consistently do the key sales behaviors you need them to do? Here is one sales metric you must measure and track over time…I was talking with Tony about his benefits consulting company when he shared his biggest struggle. (Disclosure: Tony was a former business coaching client for three […]
Here is that tool – I call it the Sweet Spot Analysis™ Tool. We developed this tool to help our business coaching clients have a simple way to determine the very best ideas that they could implement each quarter to grow their businesses in the face of too much to do and not enough time in which to get it all done.
Think of how much you spend to attract a new customer. You have lead generation costs… sales costs… higher fulfillment costs as generally a new customer needs a higher level of support than an experienced, established customer of yours.
I have a confession to make: I am a chocolate addict. If chocolate is in my house then at 9 or 10pm I’m going to break down and binge on it. So how do I keep myself from doing that? Not from willpower, but rather by keeping chocolate out of my house. In other words, by controlling my environment so that it supports the behaviors I want to live by.
At business conferences I speak at, I often get asked, “If you had just five techniques you could use to improve a sales process, what five techniques would you use more than any other?” Well here is my answer. This list holds my 5 favorite sales techniques has been proven over the past 20 years […]
Have you ever felt like you were talking with a strong prospect for your product or service but somehow the sales process stalled? Here are the ten most powerful “action activators” to help you push through to close the sale.1. Set an Up-Front Agreement. This powerful sales technique is used at the start of your […]