Originally published on Inc.com.
David Finkel, bestselling author and CEO of Maui Mastermind, has been a regular contributor to Inc. Magazine for over a decade. 
This article is one of his latest pieces featured by Inc.

When you first launch a business, it’s easy to handle everything in an ad hoc way. You respond to customer emails on the fly, solve problems as they arise, and keep most details in your head. This loose approach can work for a while—especially in the early stages—but once you start to grow, chaos creeps in. Orders get lost, projects stall, and the chaos becomes the de facto firefighter, constantly putting out small blazes. The antidote? Turning informal processes into documented systems that keep the company running smoothly, even when you’re not at the helm.

I once coached an e-commerce chaos who was drowning in operational headaches. Her online store began as a passion project, but brisk sales quickly overtook her informal “just wing it” process. Inventory counts were off, shipping labels went to the wrong addresses, and customer inquiries piled up. Each new order felt like a minor crisis. Despite strong demand for her products, this entrepreneur was in reactive mode, exhausted, and unable to scale.

The turning point came when we sat down to map out her key business processes. We started with something as simple as, “How do you process orders?” We wrote down each step: how orders enter into the system, where the shipping label prints, which carrier is used, and how tracking information is communicated to the customer. By clarifying these steps, we identified her biggest bottlenecks—inconsistent inventory checks and random shipping protocols—and replaced them with written procedures her team could easily follow.

Establish documented systems

Documenting processes isn’t complicated. Often, a simple spreadsheet, a numbered checklist, or short instructional videos will suffice. The goal is to ensure that if you or another key player steps away, someone else can jump in with minimal confusion.

My coaching client used free tools like Google Drive to create master documents, linking to quick “how to” videos for tasks like processing returns or updating product listings. She even had her team members film each other going through daily routines, capturing details that often slip through the cracks.

Train employees and accept feedback

Once you write down key workflows, consistency becomes a matter of training and accountability. This entrepreneur held a weekly team meeting to review new procedures, address any hiccups, and gather feedback. Employees proposed efficiency tweaks—things she hadn’t considered because she was too deep in day-to-day issues. Over time, these documented systems refined themselves, and her time spent on basic operations plummeted. She shifted her focus to marketing and product expansion, boosting revenue without sacrificing quality or driving herself mad.

Test and refine the process

Of course, no system is perfect from the start. Expect to test and fine-tune until you find the best fit for your team and customers. The important thing is establishing a baseline so you’re not constantly reinventing the wheel. Documented systems also enable meaningful metrics. You can track how long it takes to ship a product or respond to a query, and then use that data to improve further.

In a well-documented, well-trained environment, problems are more predictable and solvable. Instead of chaos, you gain clarity. Employees embrace their roles because they know exactly what’s expected. What’s more, you, as the owner, can finally step back from the tactical grind to focus on strategic moves—like new marketing campaigns or product lines—that truly accelerate growth.

By turning chaos into a structured operation, you’ll find that consistent procedures aren’t restrictive. They’re the catalyst for genuine, sustainable expansion.

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