Build a Business, Not a Job

9 Email Marketing Tips to Increase Your Sales

E-mail Marketing concept, increase your sales through email marketing

The response was so strong from the article I posted last week of 15 email marketing insider tips that I wanted to share nine more with you in this article. Considering that my company Maui Mastermind sends out millions of targeted emails every month to our subscriber elist for our business coaching company, we’ve learned […]

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4 Simple Tips to More Successfully Raise Your Start-Up Capital

money for start-up, business concept

It’s an exciting time, as start-up culture has taken the business world by storm over the last ten years. People are eager to bring their visions to life and dream that “their” idea is the “next big thing”, and that it’s the “new and improved” Facebook or Airbnb. Because there are so many new start-ups […]

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15 Email Marketing Tips to Increase Your Sales

Email marketing concept, increase your sales

I’m gearing up for a conference I’m keynoting in two weeks and one of the sessions I’m leading is an expert panel on email marketing. I wanted to share with you 15 of tips to improve your email marketing so that you can increase your sales. 1. Value your list. Protect it; connect with it; […]

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6 Tips to Make Your Company More Scalable

scale your business, scalable company

Morgan was a young man in his late 20s when he started his mortgage brokerage company, Morgan Financial. He built a successful owner-reliant company for himself with one office in Portland, Oregon. After a few years, Morgan took the scary step of opening a second office. It turned out to be profitable, and for a […]

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3 Often Overlooked Ways to Quickly Boost Your Profit Margin

pricing concept, profit margin

One advantage of working with hundreds of business coaching clients is that we get to see which “levers” in a business are the easiest to quickly impact profitability. Here are my three favorite “profit levers” for you to adjust to increase your company’s operating profit margin. One: Raise Your Prices I know you may be […]

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A Little-Known Secret to Be a Much More Effective Leader

explaining project strategy, business team brainstorm, work plan, more effective leader

Earlier today I was leading a web cam round table with a dozen of our top business coaching clients. The subject was leadership. During a portion of this round table the participants were sharing how they were personally using a simple delegation technique we had taught them called the “Capability Spectrum”. Imagine a scale from […]

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7 Cold Calling Secrets to Quickly Generate More Business

talking on the phone, Cold Calling, lead generation

If there were any one sales generating activity that applies to a large cross section of businesses, yet is commonly overlooked, cold calling would be my pick. Cold calling is the outbound dialing to a person or business who isn’t expecting your call. I’ll be the first to admit that it isn’t glamorous or sexy, […]

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6 Simple Steps to Build an Effective Marketing Funnel

Lead Generation Business Funnel Concept

Earlier this week I was talking with a business coaching client who runs a $10 million a year professional service firm. He shared with me that it had taken him several monthly to build out his core marketing funnel for a new service he started less than 12 months prior. He was excited that it […]

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10 Time Tactics to Double Your Productivity

Frustrated woman holding a long to do list, time tactics to double your productivity

Here’s a clear list of 10 proven time-tactics guaranteed to double your productivity… Do you find yourself complaining about your consistent lack of time? Here are 10 proven time-tactics guaranteed to double your productivity. In fact, you put even five of these time tactics to work and you’ll find yourself breaking through to a new […]

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The First Place You Must Look If Your Business Volume Is Drying Up

Worried businesswoman sitting alone in office, female entrepreneur frowning thinking about problem solution, if your business volume is drying up

It’s a common pattern I see catch even the smartest entrepreneurs off guard. After a long period of successful growth they notice that their lead flow and prospect pipeline has dried up. In a panic they rush in to figure out what to do. Having worked with so many business coaching clients has taught me […]

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5 Questions to Test Your Growth as a Business Leader

business training, people meeting in office, growth as a business leader

Then here are the five in-your-face questions you must ask yourself. Be ruthlessly honest in your answers. Your insights will help you accelerate your growth as a business leader and the success you enjoy. 1. Are you doing less things, but the less that you do matters a whole lot more? A clear sign of […]

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4 Entrepreneurial Success Principles You Must Follow

Leading a great team of businesspeople, sitting in a row together at a table in an office boardroom, entrepreneurial success principles

Recently I was invited to give a keynote address at a large industry conference on the east coast. The organizer wanted me to share what I thought were the most essential principles that would make any entrepreneurial venture successful. Reflecting back on the thousands of business owners I’ve coached, and the companies they owned, I […]

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How to Solve the Top 4 Business Growth Challenges

Planning and strategy in business, Buiness Growth Concept With Wooden Blocks

Recently I was working on a tool to help our coaching team internalize the best practices we’ve developed to handle the most common business challenges. While the document I eventually created dealt with 12 key challenges, here is a summary of four that I’ve observed are most common to small businesses we coach ($1-25 million […]

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A Simple Zero-Cost Fix for All Your Marketing

business goals concept, business strategy, modern workplace, marketing

Think for a moment about how much money you spend on digital and print ads. If you’re like many of our business coaching clients your ad spend may total up to 10 percent of revenue. Yet what if you’re wasting a massive portion of that money? Here is a simple principle that is guaranteed to […]

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The One Sales Metric You Must Measure

sales metric, graph

I was talking with Tony about his benefits consulting company when he shared his biggest struggle. (Disclosure: Tony was a former business coaching client for three years.) “David, how do I get my sales people to spend more time in the field actually selling?” I understood Tony’s frustration. He knew that the success of his […]

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5 Steps to Hire a World Class Assistant

thinking businesswoman, working on laptop in the office, hire, assistant

Thomas owned a successful manufacturing business in northern California. He was an experienced business owner who recognized he needed help to take off many of the lower level administrative details off his plate that were distracting him from the higher value work he needed to get down. Here is the same 5-step process we suggested […]

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5 Things that Going On Vacation Reveals about Your Business

at the seaside, going on vacation

Years ago one of my business mentors Roy shared with me on a rafting trip how time away from his business was one of the key tactics that helped him scale it. Over the past 20 years as an entrepreneur scaling companies has taught me that a business owner can cast a pretty big shadow […]

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The Most Overlooked Strategy to Find Great Talent

The blue person is connected with employees by wide network of lines, complex large system, Communication social, Cooperation, collaboration, leadership, hiring great talent

Let’s start with the plain truth–it’s hard to find great talent. And every hire is a gamble of tens of thousands of dollars or more which you lay on the line hoping that the person you hire lives up to even most of your hopes from the selection process. I was recently giving a keynote […]

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The One Sales Step that Most Sales People Miss

sales step, sales people

You’ve likely had this experience. You just closed the deal. You and your team are sharing hi-fives around the office. You’re mentally counting your profit on the deal and the thrill of the new customer you’ve brought on… then you get that email canceling the deal. What happened? You likely missed a key step in […]

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The Power of a Rolling 120-Day Cash Flow Forecast

Businessman resting on a chair and faucet from which the money flow, control of your cash flow, cash position

I was giving a keynote address to a group of medical practice business owners when one of the people in the room came up to me after and shared about his cash flow challenges. His practice was generating just shy of $3 million dollars a year in revenue, but he felt anxious because he never […]

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7 Time Hacks to Massively Increase Your Results

Time Hacks

I just returned from a large business conference my company, Maui Mastermind, hosted in Florida. One of the most important themes we that came up in several of the question and answer periods was how could an entrepreneur, or any business executive for that matter, break the connection between hours worked and value created. As business […]

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Increase the Sales of Your Professional Services Firm

partnership concept, increase sales of services firm

“David,” my client asked, “How do we increase of volume? We’ve been struggling ever since we lost that one big account.” This is such a common situation for a professional services firm to deal with – a painful need to quickly grow revenues. Considering that for most professional services firm, whether they be a law […]

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Find Your Company’s Sweet Spot

monetization concept with funnel and businessman, company sweet spot

How do you find the best places to focus your company’s limited time, attention, and money? Simple – go for the “Sweet Spot.” Here’s how. Every business has a “Limiting Factor” (capital L; capital F). Your company’s Limiting Factor is the single biggest constraint currently limiting your growth. It’s the one ingredient that, if only […]

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The Real Secret to Unshakable Time Discipline

Business time plan concept, time discipline

Would you like to know the two most important secrets to being disciplined with your use of time? The remarkable thing is that they don’t require willpower. I understand that most business owners shudder when thinking about a need for greater discipline because they’ve always associated it with pain and effort. But if you can […]

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How to Do a Request for Proposal the Right Way

looking at documents, How to Do a Request for Proposal the Right Way

Finding the perfect vendor for your next project can not only be a challenge but also extremely time-consuming. After weeding through the hundreds, even thousands, of companies in the industry, you narrow it down to the top 20 to 30 candidates. You then reach out to each vendor, set up a discovery call, explain what […]

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6 Things to Consider When Reviewing Your Marketing Strategy


If this year has taught us anything, it’s that the way you do business can change at the drop of a hat and as business owners we have to be prepared for whatever comes next. This is particularly true when it comes to strategic expenses such as your marketing efforts. Which is why I suggest […]

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3 Ways to Improve Your Margins and Stretch Your Budget

hand attracts money with a large red magnet, improve your margins and stretch your budget

Small-business owners across the country have sought out emergency loans or funding to help cover their expenses during the Covid-19 crisis. Many businesses have received their funds, and may be wondering how best to use their existing funds and credit lines to stretch them further. If you missed out on the Paycheck Protection Program funding, you […]

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Why the Average Business Fraud Scheme Lasts 16 Months


Fifty percent of all fraud attempts were due to poor internal systems and controls, according to the Association of Fraud Examiners 2018 report. And the findings went on to conclude that most fraud schemes lasted a median duration of sixteen months. Which means the majority of those stealing from their employers had been with the company […]

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Most Business Owners Spend 45 Hours Hiring Each New Employee. Here’s How to Cut That Number in Half

Spend 45 hours hiring each new employee

As the end of the year quickly approaches, a lot of our business coaching clients are busy planning for the new year. They are looking at their systems and controls, their strategic depth and their talent bench to see where they need to make adjustments for the new year. And like many of you reading […]

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How to Never Write Another Job Description Again

Recruitment, job interview, hiring the best job candidates

Despite your best efforts to recruit and hire the best job candidates on the market, chances are they may no longer be with you twelve months down the line. It’s just the reality of being a small business owner. Not only is this time-consuming and frustrating, but it costs you a lot of money and […]

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How to Run a Business (And Be Home in Time For Dinner)

How to Run a Business (And Be Home in Time For Dinner)

Just the other day I was thinking about a business owner that I had coached several years ago.  Since he may read this column, I will call him Terrance (not his real name). Terrance owned a seasonal hospitality business in southern Utah and worked eighty plus hours a week, every year from May through October. […]

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How Your Instinct of What to Do When an Employee Brings You a Problem Hurts Your Company

business team people, sit at table at office meeting, what to do when an employee brings you a problem

Do you have the answer to fix the problem? When you staff comes to you and shares a problem does the right thing to do jump immediately to mind and out your mouth? If you’re anything like the thousands of business owners my company, Maui Mastermind, has worked with over the past decade the answer to […]

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Strategies for Effective Leadership Communication

success and good teamwork result motivated by great corporate relations, effective leadership communication

Effective communication is the cornerstone of successful leadership. Whether you’re leading a small team or an entire organization, your ability to convey ideas, inspire action, and build trust through communication can make or break your leadership journey. In this article, we’ll explore essential strategies for mastering leadership communication. 1. Know Your Audience Understanding your audience […]

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Strategies for Setting and Achieving Your Goals

happy businessman, strategies for achieving your goals

Goal setting is a fundamental practice in personal and professional development. Whether you’re an individual striving for personal growth or a business aiming to achieve success, setting clear and achievable goals is paramount. In this article, we’ll explore effective strategies for setting and achieving clear goals that can drive your personal and professional endeavors forward. […]

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The Best Way to Share Information With Your Leadership Team

Leadership Team, team planning

Effective leadership is built on trust, transparency, and collaboration. And one of the key aspects of fostering these qualities within your leadership team is deciding what information should be shared and what should be withheld. Striking the right balance between openness and confidentiality is crucial for a thriving and effective leadership team. In this article, we’ll explore […]

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Building Resilience as a Leader

business woman CEO in a suit, Building resilience as a leader

Life is filled with challenges and setbacks. Whether you’re facing personal difficulties, professional hurdles, or unexpected crises, resilience is the key to bouncing back and thriving in the face of adversity. In this article, we’ll explore essential strategies for building resilience and developing the inner strength to overcome life’s challenges as a leader. Understanding Resilience Resilience is the […]

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The 5 Key Benefits of Peer-to-Peer Leadership

Peer-to-peer leadership distributes leadership responsibilities among team members

I have talked a lot about how a good leadership structure is the backbone of any successful organization. In over 25 years of business coaching, I have seen firsthand just how important leadership is to the growth trajectory of a business. While the traditional top-down leadership model has been the norm for decades, a shift towards peer-to-peer leadership is […]

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How to Scale Your Business the Right Way

discussing business and how to scale your business the right way

In my 25 years as a business coach, I’ve seen how crucial effective leadership is in scaling a business. It isn’t about working harder; it’s about working smarter. I’m here to share insights on building a leadership team that elevates your business without the inevitable burnout many business owners face. Embracing Collective Leadership Many business owners feel they must […]

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The One Leadership Mistake You Can’t Afford to Make

Business people brainstorming and discussing business plan and leadership mistake on meeting

As a business coach for over two decades, I have come across a lot of different leadership styles and techniques. But there is one setup in particular that is almost always destined to cause problems and slow growth for any business owner. So today I want to share with you what that leadership mistake is, and how you […]

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5 Secrets to Empowering Your Team

Happy creative marketing team working on new business project in office, empowering your team

After mastering the art of building a strong leadership team, the next crucial step is learning how to delegate effectively. In my 25-plus years of experience, I’ve seen many business owners struggle with this. However, effective delegation is a game-changer, empowering your team and driving business growth. So today I wanted to share with you 5 secrets […]

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How to Keep Your Company Culture Strong Over Time

Group of diverse business company staff gather at office, Keep Your Company Culture Strong Over Time

Imagine shaping a company’s culture not with brute force, but with the finesse of a craftsman. As a business coach for more than twenty-five years, I have worked with thousands of businesses to help them develop a company culture that not only works for their business and their customers but will also withstand the test of time. […]

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How to Win More in Your Business

wins for your business, confidence at work, closing a deal with client

As a business coach, I generally meet new business owners in one of two states of business. The first is doing so well that they can’t keep up with demand and are looking for ways to streamline their processes and procedures and build up their leadership team to keep up with the demand for their products. This is without a doubt […]

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Business Conference Season Is Coming. Here’s How to Prepare

Business colleagues talking on break during business conference

It’s that time of year when the business conference invitations are coming fast and furious. Everyone is gearing up for the new year, and it makes sense that you too may be looking at the future and deciding what conferences you want to attend and why. And as a business coach for over twenty-five years, and someone […]

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How to Ask Better Questions

Question marks with speech bubbles with young businesswoman in a thoughtful face, How to Ask Better Strategic Questions

As business owners, there are a lot of things on our plates and it can be really easy to get caught up in the day-to-day minutia. It is really easy to just start accepting the status quo, take the wins and losses as they come, and get buried in paperwork and to-do lists. But if you want to […]

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How to Understand the Art of Accountability

Businesswomen brainstorming, art of accountability

Keeping a team accountable is hard work. And as a leader it’s important to understand that accountability is the cornerstone of effective leadership. It’s the adhesive that binds trust, responsibility, and growth. In the world of leadership, accountability is not about pointing fingers; it’s about fostering a culture of continuous improvement. So today I want to explore the […]

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Overcoming Delegation Anxiety

project manager coordinating team efforts and discussing project milestones, Delegation

I was recently talking to a potential client at a training event, and the topic of delegation came up. Leonard had a successful small business that was growing quickly and he was overwhelmed. He worked 70-80 hours a week and was unable to get everything that he needed to get done in a given week. He was […]

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10 Elements of Basic Management

Basic Management, teamwork and group of employees

When it comes to small and medium-size businesses, most owners didn’t start out with plans to manage a team. They had a great idea for a product or service and decided to bring it to market. They learned the ins and outs of their industry, and what their customers needed or wanted, and put all the pieces […]

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How to Solve the Leadership Paradox

A confident team leader leading a business meeting, leadership paradox, control and influence

As a business coach for more than 25 years, I talk a lot about control and micromanagement. Because it really is one of the biggest problems in the business world and can hinder growth for years and years to come. But as a business leader, you may be asking yourself how do you find the […]

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How to Change Your Leadership Style

Happy middle aged business woman leader working with diverse team at meeting, leadership style

As a business coach, there’s nothing better than a client who not only sees the value of coaching but goes the extra step to offer it to their key team members as well. Overall, these clients see not only exponential growth in a shorter period of time, but also job satisfaction for everyone on the team […]

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How to Stop Micromanaging Your Team

Micromanaging boss, toxic manager monitoring every details, excessive supervision and control of employee work and processes, micromanaging your team

I just recently got off a coaching call with a new business client, and it was very apparent that their biggest and most pressing issue was their propensity to micromanage. They had been doing it for so long that it was an integral part of their company culture. New managers were even encouraged during training to oversee […]

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How to Stop Control-Itis in Your Business Leadership

businesswoman explaining during an office meeting, control-itis in business

In my 25 years as a business coach, I can say with great certainty that one of the biggest problems in business leadership has to do with control. The vast majority of owners I speak with on a daily basis struggle to let go, and as such their businesses suffer. I call this problem “control-itis,” which is a term […]

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The Secret to Effective Leadership Team-Building

businesspeople having meeting in conference room, building leadership team

In your business journey, there comes a point when managing everything on your to-do list while meeting essential needs becomes impossible. As a business coach for more than 25 years, one of the first things I teach small-business owners to do is start prioritizing time and scheduling focused blocks to work on the highest-value tasks in their business. […]

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Setting Expectations in Your Leadership Team

Three confident business people having discussion while standing near the office desk together, leadership team

Putting together a solid leadership team for your business is a big milestone for any small-business owner. But once you have your team assembled, many small-business owners think they are done with the heavy lifting. Unfortunately, that is just the beginning. You still need to put in the work of defining leadership team expectations, as well as laying the […]

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The Dangers of Key Person Syndrome

a person who handle critical tasks or processes, key person syndrome

As a business coach for over 25 years, I can tell you that one of the most damaging things you can do for your business is to rely too heavily on one or two key members of your team. It’s easy to understand why we do it. That person has likely been there for an extended period, they are […]

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The Power of Peer-to-Peer Delegation

Team member working with their peers, peer-to-peer delegation

We talk a lot about delegation with our business coaching clients here at Maui Mastermind, and for good reason. Effective delegation is essential for the growth and success of any business. And the majority of owners and leaders of small to medium-size businesses aren’t very skilled in delegating tasks to their team members. It is usually clunky […]

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The 3 Levels of Delegation and Ownership for Effective Leadership

Female Business Coach for Company Management Explains The 3 Levels of Delegation and Ownership for Effective Leadership

Delegating tasks and ownership are vital aspects of effective leadership, enabling business owners to scale their operations and empower their teams. And as a business coach for more than 25 years, I can say that this is one of the things that business owners struggle with the most. The majority of leaders understand the first level but after […]

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How to Handle New Projects With Your Team

discussion over new ideas for a project, how to handle new projects with your team

In an ideal world, you and your team will put together a quarterly action plan every quarter and then blissfully work on the tasks within that plan making great progress along the way. There will be no surprises, no hurdles, and no obstacles to overcome. But that isn’t how the business world works. There are […]

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The 2 Most Important Tips to Manage Your Staff

Middle aged businesswoman explaining project strategy, tips to managing your staff

When it comes to managing staff, there are lots of tips and tricks out there to help you be a good manager and leader. But at the end of the day, it really comes down to a few simple tips and tricks that not only help guide your team to success, but really frees up everyone’s time to […]

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2 Types of People Who Have the Biggest Impact on Your Company Culture

business, people and teamwork concept, leadership team, healthy company culture

When it comes to company culture, many business owners aren’t sure where to begin. They know it’s important and that it can help them grow and develop their team, but that’s where the knowledge runs out. Should you create a company handbook? Should you send out memos outlining desired behaviors? Should you start rewarding those that model behaviors and actions […]

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You May Be Rewarding the Wrong Behaviors. Here’s How to Tell

business time management concept, rewarding

As a business coach for more than 25 years, I have helped a lot of business owners create company cultures that not only help shape their business for years to come, but can actually help increase their profits and bottom line. And in the past, I have talked about company culture and shared ways that you […]

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