Here is a simple principle that is guaranteed to make all your marketing more powerful: Lead with your most compelling, gripping, or attention grabbing headline. Think for a moment about how much money you spend on digital and print ads. If you’re like many of our business coaching clients your ad spend may total up […]
Struggling to get your sales team to consistently do the key sales behaviors you need them to do? Here is one sales metric you must measure and track over time… I was talking with Tony about his benefits consulting company when he shared his biggest struggle. (Disclosure: Tony was a former business coaching client for […]
Here is that tool – I call it the Sweet Spot Analysis™ Tool. We developed this tool to help our business coaching clients have a simple way to determine the very best ideas that they could implement each quarter to grow their businesses in the face of too much to do and not enough time in which to get it all done.
Think of how much you spend to attract a new customer. You have lead generation costs… sales costs… higher fulfillment costs as generally a new customer needs a higher level of support than an experienced, established customer of yours.
I have a confession to make: I am a chocolate addict. If chocolate is in my house then at 9 or 10pm I’m going to break down and binge on it. So how do I keep myself from doing that? Not from willpower, but rather by keeping chocolate out of my house. In other words, by controlling my environment so that it supports the behaviors I want to live by.
I just returned from a large business conference my company, Maui Mastermind, hosted in Florida. One of the most important themes we that came up in several of the question and answer periods was how could an entrepreneur, or any business executive for that matter, break the connection between hours worked and value created. As […]
The Single Biggest Recruiting Mistake (and How to Turn Your Job Ad Into a Powerful Magnet to Attract Your Ideal Candidate)
Do you have an open position that you just can’t seem to fill? Over the 30 days this has turned out to be a real hot spot for our business coaching clients – recruiting more effectively to find the right people for you your open seats on the bus. In fact, I was talking with […]
At business conferences I speak at, I often get asked, “If you had just five techniques you could use to improve a sales process, what five techniques would you use more than any other?” Well here is my answer. This list holds my 5 favorite sales techniques has been proven over the past 20 years […]
Brian grew up in business. His dad, Ronnie, started the manufacturing firm, his mom, Marge, ran much of the administrative and financial aspects of the company, and family life revolved around the company. Brian studied engineering and earned his degree. After college he came back home and went to work for the family business, quickly […]
In a few weeks I’m going to be speaking at a one-day conference on scaling a medical practice in Tampa. As I was preparing for this event I started writing out my best suggestions to help a medical business refine and strengthen its core systems. What I realized was this methodology would apply to any […]