About Maui Mastermind
Built around a simple idea: your business should serve your life.
The Maui Mastermind Story
Our mission is to help you build a more profitable business and take back control of your life
Why We Exist
A successful business shouldn’t require sacrificing your life to run it.
Too many successful business owners eventually find themselves trapped by the very company they worked so hard to build. The business may be growing, but it still depends on their time, attention, and decisions every day.
Maui Mastermind was built around a different idea: the business should ultimately serve the owner—not the other way around.
That means building a company with the people, systems, financial strength, and leadership needed to perform without everything flowing through you.
What We’ve Learned
Growth alone doesn’t build a better business.
Too many successful business owners eventually find themselves trapped by the very company they worked so hard to build. The business may be growing, but it still depends on their time, attention, and decisions every day.
Maui Mastermind was built around a different idea: the business should ultimately serve the owner—not the other way around.
That means building a company with the people, systems, financial strength, and leadership needed to perform without everything flowing through you.
What Sets Us Apart From Your Typical Business Coaching?
Unlike most coaching programs that focus on the latest shiny-object tactics, we focus on getting you to do less and help you dial in the vital few things that allow you to profit more.
More importantly, we value time, freedom, and lifestyle above all else. What’s the point of growing a successful company if you sacrifice your livelihood and the things you care about the most in the process?
The success of our clients is measured by two metrics: growth & freedom.
Our average client’s business grows five times faster than the average privately held company in North America, while at the same time reducing their working hours by 20+ hours/week. The combination of the two means their owner-independence increases by 194.5%.
Stats aside, we help our clients incorporate the systems, team, internal controls, and company culture that set them up for future success–without working harder or putting in more hours.
Plus, we actually guarantee results. If a client does not get a 200% ROI within the first 12-months working with us, the program is free.
Our Story
Maui Mastermind grew out of David Finkel’s experience as an entrepreneur, investor, author, and business coach—and a question that kept showing up in his work with business owners: How do you build a successful company without having it consume your life?
Over the years, David worked with thousands of entrepreneurs and saw the same pattern again and again. Many had built successful companies, but growth often brought more complexity, more responsibility, and greater dependence on the owner.
That experience shaped the ideas and frameworks that would eventually become Maui Mastermind: a practical approach to helping owners build stronger companies through better systems, financial controls, teams, leadership, and execution.
Over more than 25 years, that work has grown into a community of business owners, coaches, and advisors working across dozens of industries. Along the way, Maui’s ideas have been shared through coaching programs, live events, articles, and David’s books.
The work continues to evolve, but the purpose has remained remarkably consistent: help business owners build companies that create greater opportunity and freedom—not simply more work.
Our Mission:
Our mission is to help you build a more profitable business and take back control of your life
We help business owners build businesses they love owning:
- For the value it creates
- The lives it touches
- The profits it earns
- The team it employs
- The freedom you enjoy!
Our Values:
This is the filter through which we filter our business decisions – especially when they are the tough choices!
- We believe in dreaming big, giving back, and supporting each other’s highest good.
- The mission is always more important than the money.
- We do what we say we will do.
- We keep the business fun, energizing, and engaging.
The People Behind Maui Mastermind
Meet The Maui Mastermind Team
Our team brings together entrepreneurs, executives, coaches, and advisors with experience building and leading businesses across a wide range of industries.
David Finkel
Jeff Hoffman
Gwen Walker
Steve Maxwell
In his investing life he moved from initially investing in dozens of single family homes, to financing private notes as a hard money lender, to today, where Steve focuses on investing in large commercial real estate projects.
Steve has a real passion for helping business owners succeed financially and reach their goals. He’s been a Senior Coach with Maui Mastermind, one of the premier business coaching companies in the world, since 2010.
Stephanie Harkness
Kevin Bassett
Jennifer Martin
Doug Crawford
Doug has executive leadership experience in building and growing for-profit and non-profit organizations including Internet, software, hardware, cloud, engineering, and cyber security technology companies, and support for active-duty military. His leadership helped build successful companies, raise M&A, venture and strategic capital financing, validate and accelerate growth, develop strategic business relationships to rapidly capture market-share; grow revenues, and raise private funds to assist in the outfitting of two newly commissioned Navy ships (USS Ronald Reagan and USS Stockdale) to enhance quality of life for service members, and service families.
Doug was President, CEO, and Founding Board Member of three Internet content and software-as-a-service companies. At Vicinity/Map Blast Doug led with venture investors to optimize the business strategy and establish profitable operations, which preceded Vicinity/MapBlast’s IPO. The company was later acquired by Microsoft to become Bing Maps. At Magellan Geographix (Maps.com) he transformed the cartographic production company into a leading digital content and product company. At Digital Map Products (acquired), he consulted in planning, structuring and financing a spinout from a joint venture. These companies’ digital maps are widely used for directions, city and government planning, asset visualization, presentation and publication by The Library of Congress, Google Maps, Multiple Listing Service (MLS), CNN, Bloomberg Financial, AOL, AMR, Yahoo!, Excite, Lycos, and FedEx…and have as clients many of the world’s largest online service providers, newspapers, publishers, municipal agencies, software and Internet web sites.
Doug previously served Wavefront Technologies as VP Sales, Marketing, and Business Development prior to Wavefront’s IPO. He helped secure international partners, funded development, distribution, and M&A agreements with leading high technology companies in the US, Japan and Europe.
He also served on the Board of Directors of: California Coast Venture Forum; ABC-CLIO; Digital Map Products; Vicinity; Magellan Geographix; and the Human Race, as well as serving on the Steering Committee for The Library of Congress – National Digital Library, Geography & Map Division-CGI; and Navy League of the United States National Vice President and Director – Corporate Development where his responsibilities included management of SEA-AIR-SPACE, corporate membership, individual giving, grants, and fund-raising.
He and his wife Karen of forty plus years lived in Santa Barbara, California for 25 years, and now reside in Dallas, Texas. They have two sons and one daughter, and four grandchildren.
Alan Gassman
Alan Gassman, JD, LL.M is senior partner with Gassman, Crotty, & Denicolo, PA. He is AV® Preeminent™ Peer Review Rated by Martindale-Hubbard®, Alan has been on the board of advisors of the Journal of Asset Protection, a fellow in the American Bar Association National Association of Estate Planners & Councils, and a member of the Florida Bar since 1983. As one of the nation’s top physicians’ attorneys, Alan has been serving physicians and medical groups for over thirty years. His deep knowledge and experience working with the specialized needs of doctors led him to become one of the most sought after speakers and medical attorneys in the country. Alan is a Board Certified Wills, Trusts and Estates Lawyer by the Florida Board of Legal Specialization Accredited Estate Planner, National Association of Estate Planners & Councils. Alan has authored more than 200 articles and law school textbook contributions. Alan and his wife, Marcia, live in Clearwater, Florida. His firm can be reached at (727) 442-1200 or online at www.gassmanlaw.com.
Mike Inchalik
Mike Inchalik is a lifetime entrepreneur and learner. His experience spans more than 40 years and more than 25 very different job titles. Early in his career he worked as a shipping clerk, on an assembly line, as a buyer, as a maintenance mechanic, and as a production scheduler. After he went back to school he worked as an R&D scientist, as a design engineer, as a project manager, and as a technology futurist.
By the end of his “traditional career”, Mike had been a C-level corporate executive, run franchises, and grown and sold three of his own companies. In total, Mike has worked in nearly two dozen industries from medical equipment to space exploration; from psychotherapy to heavy construction; from publishing to homeopathic medicine; from consumer electronics to moviemaking. Teams he led have won three Academy Awards, an Emmy, as well as awards in other industries. While all of these awards were the result of a complete team effort, the awards do speak to the level of quality Mike is dedicated to in everything he does.
Perhaps most important to his current and future clients, after Mike sold his last company in 2013, he dedicated his energies to coaching aspiring entrepreneurs as a way to give back for all of the mentoring he received during his own career. Since that time in 2013, Mike has personally coached more than 220 entrepreneurs through the startup and scaling phases of their businesses.
“What motivates me the most is helping entrepreneurs who want to make a difference, and who are intent on doing something very special,” he says. “It’s what I always aimed for in my own work, and it resonates with me very deeply. They bring so much ability, passion, and vision. The fact that I can help them get bigger and better results faster is deeply rewarding to me. It’s an honor to work closely with people who are so inspired and so dedicated to making a difference in the world.”
Many coaches are exceptional because of a skill they specialize in and master to a deep level. What makes Mike unique is the breadth of his interests and experiences. He recognizes that the most impactful ideas and approaches in business rarely come from a flash of brilliance where some new idea is invented for the first time. Instead, the most transformational ideas and approaches actually come from other geographies or industries where those ideas have already proven themselves. Mike loves to use his knowledge of various markets and geographies to help his clients create real and meaningful breakthroughs.
Mike says this. “I am dedicated to being the kind of guide who brings you experience, insights, and a new perspectives ….all while supporting you and challenging you on this amazing journey. I am truly excited to work with you and can’t wait to hear YOUR story!”
Rich Wood
Andrew Grinbaum
In the early 2000’s he began to teach business students at the largest MBA program in NY, at Long Island University. Concurrently, he was one of the first movers in the coworking space, and built a chain of coworking offices called Broadway Suites, which he sold seven years later. He was personally responsible for almost 700 commercial real estate deals during his tenure at that company. All the while, he was consulting, training and coaching small businesses in the $2MM-$50MM. He also finished an ICF-accredited coaching program to help him assist his clients further.
In 2013, Andrew sold his company, and moved to South Florida. He has continued to teach business students at San Ignacio University, train and consult with companies in fields as diverse and law, logistics, construction and the nonprofit world. In 2020, Andrew started Evolve 365 Coaching, a corporate wellness company offering direct to consumer health coaching as well as health programming to organizations large and small. In 2023 he founded Best Virtual Staff, a business process outsourcing company with staff in the Philippines and Latin America.
Andrew lives with his lovely wife and rambunctious, awesome children in Hollywood, FL (The 2nd most famous Hollywood!) and enjoys artsy films, writing (he has written 4 books!), exercise and meditation.
De’Andrea Cohens
A sought-after advisor, De’Andrea specializes in financial strategy, cash flow management, and securing funding, empowering entrepreneurs to make informed decisions that drive long-term success. She is a co-author of the acclaimed book Money Talks, further solidifying her reputation as a thought leader in financial literacy and business development.
Born in New York, raised in Maryland, and having lived in Houston and Tulsa, De’Andrea’s diverse background and extensive travel to a dozen countries shape her global perspective. She holds a Political Science degree from Morgan State University, an MBA in Government Acquisition from Strayer University, and completed Cornell University’s Women in Business Entrepreneurship program.
While professionally known as De’Andrea, she is also recognized as D. Cherelle among close business community interconnections. She brings a unique blend of financial expertise and strategic insight, equipping business leaders with the tools to scale confidently and build financial resilience in an ever-changing economy.
Jennifer Frigault
As an ICF PCC-level Accredited Coach specializing in Leadership for Organization Well-Being, she guides leaders in navigating today’s dynamic business landscape, with expertise in executive presence, assertiveness, delegation, and emotion management. Jennifer’s diverse client portfolio includes business owners and senior executives across various industries, benefiting from her nuanced insights and tangible results-driven approach.
Jennifer is also the founder of Spire Vision Leadership, a company dedicated to leadership and personal development. She resides in Northern Virginia with her husband and two daughters.
Gudu Husson
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See what Maui can help you build.
Our team brings together entrepreneurs, executives, coaches, and advisors with experience building and leading businesses across a wide range of industries.