Every company has to generate leads; every business must convert leads into sales.
Yet the painful truth is that many companies struggle to consistently generate the sales volume they need.
In a moment we’ll share 30 tips and four tools (2 free, 1 under $20, 1 a larger investment) to help you to consistently increase your sales and your profits, but first, you need to put your finger on the exact pain point that is causing you the most lead generation or lead conversion trouble.
Let’s start with your lead generation pain points.
Which of the following lead generation challenges currently harm your company?
If you noted that your company currently suffers from more than one (and in our experience coaching thousands of businesses we know that this is likely the case) which ONE lead generation challenge is currently costing your business the most?
In our experience working with small and midsized businesses, many mistakenly believe their lead-generation woes are one of volume: “If only we had more raw, fresh leads to work with . . .”
However, lack of leads is generally a result, not a cause. It’s almost always a byproduct of one of the other lead-generation pain points.
For example, maybe you don’t have an organized sales database so the leads you do generate get a poorly crafted sales effort and almost no organized sales follow-up.
Or perhaps because you don’t systematically track your marketing tactics, you can’t rationally compare lead generation tactics so that you end up wasting thousands and thousands of dollars on poorly performing tactics when those same dollars could be reinvested in your best lead-generation producers to scale those winning efforts.
Still others may find they regularly go through periods where they have to turn attention away from marketing to other areas of the business, and as a result never seem to build any marketing momentum.
To build a Level Three business, every business needs a lead generation system that you can count on to produce for you regardless of whether or not you personally were there to be the driving and directive force.
Time to turn to your lead conversion efforts.
Which of the following lead conversion challenges currently harm your company?
If you noted that your company currently suffers from more than one (and in our experience coaching thousands of businesses we know that this is likely the case) which ONE lead conversion challenge is currently costing your business the most?
At this point you’ve pinpointed the lead generation and the lead conversion pain points that currently hurt your business the most.
So what do you do about it?
Here are some tips to increase sales through channels like email marketing and referral programs.
In addition to email marketing, a referral program can go a long way in boost your sales and profits.
These ideas are for any business with an existing customer base who feel strong and positive about the value they got from your company.
The key with any of these referral systems is that these are systematic, automatic, reliably run processes that you use to generate referral business versus “one off” individual efforts.
You don’t need to use them all. Instead, choose one or two to implement in your business right away. They are low cost or free, and will dramatically enhance your sales and your client base.
Remember, the typical referral client buys more, refers more, and stays with you longer. Plus they are higher net customers since your cost to acquire a referral customer is relatively so much lower.
We also want to offer you several tools for you to leverage to help you grow your business by not only generating more leads and improving your conversion to sales, but to do it in a systematic and sustainable way.
Here are those tools:
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