Here at Maui Mastermind, we have coached thousands of business owners over the past decade. We have seen small businesses blossom and grow into owner-independent companies, we have seen business owners scale their businesses and sell them for more money than they ever thought possible, and we have watched executives climb the ladder faster than…
When it comes to marketing, having a solid emotional appeal to your brand is critical to your success. But what exactly is an “emotional appeal”, David? Your brand is simply the emotional associations and gut level “sense” of how your company, product, or service is intuitively perceived by your market. The easiest way to make…
BADD (Business Attention Deficit Disorder) affects millions of business owners each and every year. Symptoms include: excitability, difficulty focusing, lack of systems and controls, inability to delegate tasks, lack of restraint, or persistent repetition of actions with no progress. This common ailment has been known to affect profits and has a direct impact on a…
Employers have had it good for way too long. Back in the old days, you would put together a written outline of the ideal candidate, compose the perfect job post and then wait for the resumes to roll in. You would then schedule interviews and make your selection based on your selected criteria. Then you…
Deciding to sell your business is a big decision and one that you don’t make very often. You weigh the pros and cons of your exit strategy, read all the articles and books on the secrets to selling your business and you begin to take a good hard look at your own business processes and…
Think that you have what it takes to be a good leader? Try teaching a 10 year old how to make macaroni and cheese from scratch. This one activity will give you insight into your own leadership skills (and weaknesses) and help you build a stronger, more profitable business. No One Is Born A Chef…
You will never forget your first love, i.e., the startup phase. Everything was new and exciting, and you swore you’d passionately give your best to your business. But as time went by, you likely found yourself feeling burned out by the long hours and recurring staff or customer fires you dealt with on a daily basis….
There are three levels of building a company. Level One: A “Start Up” Business. You’ve got no real control yet, nor freedom. Level Two: An “Owner Reliant” Business. You’re a full-time business owner whose business is working-as long as you do. Now you have control, but with that control comes long hours and…
If you know your way around a negotiation table, there is no stopping you. You can negotiate for better prices with your vendors, new hire and existing salaries, contracts with sales prospects and long-term clients and lower overhead costs in general, leading to higher profit margins and more capital to scale your business. Natural Born…
Women make up approximately 20% of the executive workforce pool. They make less than their male counterparts and are far less likely to receive funding for their business or startup. So, how in the world could you think that women have it easier in business, David? Over the years, I have had the privilege of…