We hear a lot today in all aspects of life just how important a brand identity is. Branding has made its way outside of just the business world and into the world of individuals and how they interact and present themselves; when a friend does something that’s consistent with how they always act, we call…
So you have decided to make the leap and become your own boss. You want to open your own small business. But where do you start? If you’re still in the infancy planning stage of the creation of your small business, the very first step that you should take before even creating a business value…
If you’re the owner of a small business, you want to make sure to do everything in your power to run your business in a way that gets everyone in on the success. When your team wins, you win. Your team is what drives the value of your business, your team is the foundation to…
You have your business all put together. You have gotten together with your creative team, you have learned how to write a vision statement, and you’ve formulated a plan of action. And, you have all of your employees on the same page about where you want your business to go. Once you do all of…
When creating a business from the ground up, there are quite a few different things that you must learn. There’s learning how to write a mission statement, how to write a vision statement, and creating an overall plan for your brand. One of the important first steps in creating a new business is to outline…
If you have been reading my column over the past five years, you know that while I’m serious about business, I’m even more serious about my family. Especially when it comes to raising my three sons. Over the past twenty-five years, I have helped thousands of business owners reach their goals, but I can honestly…
Over the last few years, I have written a lot about time management and shared ways that you can do more by working less. Once you understand that the idea of a direct, one-to-one relationship between time and value is outdated, you can begin to upgrade the use of your time within your business for…
Owning a business has its benefits. You get to create something that brings value or purpose to the world, you get to pave your own way and do it on your own terms. For most outsiders, entrepreneurship looks pretty enticing. But there is a dark side. One that we don’t talk about very often, but…
As a business coach for over twenty five years, I have pretty much seen and heard it all. But today, I wanted to talk about something that I see more and more in the business community, and why it’s a sign that there is a problem in your business. Let me begin by setting the…
I want to challenge you today; to stretch your thinking about how you approach building your company. I want to start off by sharing the story of Tom Santilli, CEO of a successful technology wholesaling company in Florida called xByte Technologies and long time coaching client of mine. In the early years Tom was a…