Build a Business, Not a Job

4 Questions to Figure Out Your True Target Market and Client Base

4-questions-to-figure-out-your-true-target-market-client-base

How did you decide on your primary client base? The answer to this may be key to success for your business — or the cause of its downfall. As a business coach for over 20 years, I am in the unique position of working with thousands of business owners each and every year. Every business […]

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Does ‘Eating the Frog’ Still Not Work for You? Try Focusing on ‘Big Rocks’ Instead

does-eating-frog-still-not-work-for-you-try-focusing-on-big-rocks-instead

When it comes to prioritizing tasks and staying productive, Mark Twain once said, “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.” That sounds like pretty good advice, and […]

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3 Ways You Are Personally Sabotaging Your Company Culture

3-ways-you-are-personally-sabotaging-your-company-culture

Shaping your company culture is one of the most important things you can do as a business owner. It is the invisible guiding hand that could make the difference between you reaching your goals or missing the mark. And for many business owners, they struggle with the company culture that they envision in their head, versus the […]

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How to Stop Doing Everything Yourself

how-to-stop-doing-everything-yourself

It’s Friday afternoon and you are about to call it a day. You open up your project management software (or paper planner if you are old school) and you review your task list for the week. Despite your best efforts, and working overtime almost every single day, you still only managed to get about half the […]

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How to Hold Yourself and Your Workplace Accountable to Get Things Done Effectively

how-to-hold-you-your-workplace-accountable-to-get-things-done-effectively

Every year, I talk to thousands of business owners across the country in various industries. Their pain points and problems may vary greatly, but there is one thing they have in common: a lack of accountability. The majority of business owners don’t have a formal process to hold themselves and their team accountable, and it limits […]

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Your Anxiety Is Real. How to Make Peace With Your Business

Your Anxiety Is Real. How to Make Peace With Your Business

Being a leader is stressful. There is a lot weighing on your shoulders, and this year particularly has been a rough one for so many of us. We have been faced with some new challenges, and even the most calm and collected among us are bound to experience some anxiety. This is normal. Your stress is […]

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What Your Auto-Reply Message Says About You as a Leader

What Your Auto-Reply Message Says About You as a Leader

“Hello, I am currently out of the office, returning Friday, the 13th. If you need immediate assistance, please contact … “ We have all used auto-reply messages or auto-responders at one point or another. And with the majority of us still working from home, I see them more often than ever before. In the past, I […]

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6 Emotional Intelligence Skills Your Executive Team Should Possess

Emotional Intelligence Skills Your Executive Team Should Possess

A few weeks back, we talked about some key things you should think about before promoting someone to your executive team. Today, I wanted to expand on that concept and add one more: emotional intelligence. Emotional intelligence is someone’s ability to identify and manage their own emotions, as well as the emotions of others. Which, […]

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Working From Home? Upgrade Your Project Management Tools

Working From Home? Upgrade Your Project Management Tools

As a business coach, I have talked to thousands of business owners across all industries over the last few months of this pandemic. Many of you have risen to the occasion and found innovative ways to serve your customers and your employees, while others, understandably, are struggling to settle into this new normal. One thing […]

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Double Your Webinar Attendance With This 1 Trick

Double Your Webinar Attendance With This 1 Trick

Webinars are a great way to connect with your customers, teach, and sell your services. And given the current travel restrictions, being able to host a webinar and do it well has become crucial to the success of businesses no matter what the industry. I don’t claim to be an expert in the webinar space, […]

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How to Streamline Communication With Your Remote Workforce

How to Streamline Communication With Your Remote Workforce

For many of us, working remotely is now the new normal. Your team has been doing it for a few months now and you likely have discovered a few issues or areas where your communication channels break down. In my 25 years of experience working remotely and helping others do the same, most businesses fall […]

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13 Tips to Look More Professional On Your Next Zoom Call

13 Tips to Look More Professional On Your Next Zoom Call

We are all spending a lot more time on Zoom calls these days and as such, I have seen a lot of conference call faux pas. Here at Maui Mastermind, we have been working virtually for over 10 years so while we may be pros, it’s understandable that for many this is a completely new […]

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Mitigating Risk in Your Marketing Right Now

mitigating risk in your marketing right now

Marketing in times of crisis can be a difficult thing for business owners. On the one hand, you have the urge to retreat and cut nonessential spending to protect your bottom line. But those cuts can end up hurting your business in the long run, which is why it’s crucial to learn how to mitigate […]

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3 Things That You Can Do to Reach Your Goals Faster

3-things-that-you-can-do-to-reach-your-goals-faster

There is nothing I love more than a good strategic plan. A carefully considered quarterly or yearly action plan can really help propel your business forward and put you on the path for success. But even the most dedicated business owners have only 24 hours in a day to get it all done. But the really successful […]

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4 Mentality Shifts That Will Make You More Productive

4-mentality-shifts-that-will-make-you-more-productive

As a business owner, your plate is already really full. Your to-do list is several pages long, and your calendar is full of meetings and phone calls. Throw in a few fire drills throughout the day, and it’s a wonder that you get anything accomplished. It’s no surprise, when I bring up productivity with my […]

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We Are All Overwhelmed. Here’s How to Feel More in Control

we-are-all-overwhelmed-heres-how-to-feel-more-in-control

Being a business owner is never an easy job, but if you add on the past few years of stress, the vast majority of us are overwhelmed. There are so many things on our plate, and it just keeps piling up. As a business coach, I work with leaders every day to help them feel […]

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Leaders Are Only as Good as the Executive Team. Here’s How to Get the Right One Assembled

Leaders Are Only as Good as the Executive Team

As a business coach for more than 25 years, I get the unique opportunity of talking to thousands of business owners every year. I get to hear what is working for them and what isn’t, and over time you start noticing patterns that can help predict whether someone’s business is on the right track for […]

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The Real Reason Why You Have Trouble Focusing at Work

The Real Reason Why You Have Trouble Focusing at Work

I have seen the scenario play out a thousand times before: Your to-do list is pages long and your email box is overflowing, yet you keep finding yourself being pulled into YouTube, Facebook, LinkedIn, and Twitter. You know deep down that you should be working on more important things, and that time is in short […]

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The Key to Keeping Your Business Up and Running When You Are Short Staffed

The Key to Keeping Your Business Up and Running When You Are Short Staffed

Finding yourself short staffed right now? You’re not alone. Millions of business owners across the country are struggling to keep their businesses running while dealing with a large number of call outs from their staff. While this certainly makes business more difficult, there is something that you can start doing right now that will ease […]

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2 Things You Absolutely Must Do Before Hiring Your Next Team Member

2 Things You Absolutely Must Do Before Hiring Your Next Team Member

It’s hiring season, and for many of us that means that it’s time to look for a few new employees. You have the budget ready, and the job descriptions have been carefully crafted and you are ready to start making offers. But before you do that, I want you to take a pause and look […]

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2 Hiring Lessons Many Learned the Hard Way This Year (and How to Get Around Them in 2022)

2 Hiring Lessons Many Learned the Hard Way This Year (and How to Get Around Them in 2022)

This past year, we leaders learned how to grow and scale our businesses during some really difficult challenges. We struggled with supply issues and we dealt with long lead times and increased prices. Most of all, we learned just how difficult hiring and retaining good talent can be. I have spoken with many business owners over this past […]

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4 Steps to Getting Your Projects Done Faster and Within Budget

4-steps-to-getting-your-projects-done-faster-within-budget

I was recently talking to a business owner who was struggling to meet his project deadlines. No matter how hard he tried, it seemed like every project that he took on over the past few months has ended up way over budget or late. When I delved a little deeper into the problem, I realized […]

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A Reality Check for Your Service Business

a-reality-check-for-your-service-business

If you have a service business, the chances are very high that you are losing money to scope creep. What is scope creep you ask? It’s when a project starts off with a defined set of parameters, and by the end of the project it has morphed into something completely different. Often costing you a […]

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How to Determine Where You Fall on the Management Spectrum

how-to-determine-where-you-fall-on-management-spectrum

Running a business can be really challenging, and managing a team of employees is perhaps one of the more difficult aspects of the job. Not only do you have your team with widely different personalities, learning styles and strengths and weaknesses to contend with but you have your own management style and tendencies that can […]

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How to Calm Your Nerves Before a Big Negotiation

how-to-calm-your-nerves-before-a-big-negotiation

Negotiation is one of those things that a lot of business owners struggle with. And it’s also one of the most often used skills in a business owner’s arsenal, whether it is negotiating salary and benefits for your new key team member, trying to get better pricing or terms with one of your vendors, or […]

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How to Escape the Negative Reinforcement Loop

how-to-escape-negative-reinforcement-loop

I was recently talking to a business owner who has really been struggling to get ahead. They have been working 80-plus hours a week and burning the candle at both ends. They weren’t sleeping, they barely saw their family, and, as time progressed, they appeared to make even less progress each week than they did […]

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The Worst Advice I Have Ever Heard as a Business Coach

the-worst-advice-i-have-ever-heard-as-a-business-coach

As a business coach for more than 25 years, I have heard a lot of business advice from leaders and other business coaches in the industry. And much of it, while it may seem well intentioned, is actually pretty bad advice. And there are a few pieces of it that I have heard over and […]

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3 Things Business Owners Need to Learn Before Attempting to Scale

3-things-business-owners-need-to-learn-before-attempting-to-scale

There is no shortage of business owners with dreams of growing and scaling their businesses. Almost every owner I talk to has a vision of what the future of their business should look like, whether that is growing to a point where they make a significant amount of money on their exit, or maybe they […]

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3 Marketing Questions You Need to Ask

3-marketing-questions-you-need-to-ask

I was recently talking with a new business coaching client who has struggled to scale their marketing efforts over the past few years. They have had some big wins and some losses, but for the most part they have remained rather stagnant. And they weren’t really sure what steps they should take to get to […]

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Being a Great Leader Requires Deliberate Practice, Every Single Day

being-a-great-leader-requires-deliberate-practice-every-single-day

As a business coach, I talk to thousands of leaders every year. Great business owners who have built and scaled businesses to serve their industry and their customers. Yet almost everyone I talk to wishes that they could be a better leader in some aspect. Whether that means being able to coach and support their team members, […]

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The 7 Elements of Accountability

david-finkel/the-7-elements-of-accountability

As a leader, accountability (or lack thereof) can have a huge impact on how you grow and scale your business. It is one thing to plan for growth each quarter and lay out the steps needed to complete a certain task or project, but it requires a completely different skill set to take those steps […]

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5 Things You Should Think About Before Promoting Someone to Your Exec Team

5-things-you-should-think-about-before-promoting-someone-to-your-exec-team

When I hear something along the lines of “I have decided to promote Linda to our executive team. She has been with us for over two years and I feel it is time” from a business owner, I immediately follow up with a series of questions. Mainly, it’s to find out if they have thought through the […]

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The Mistake We All Make When Working With Outside Contractors

the-mistake-we-all-make-when-working-with-outside-contractors

As a business owner, there are a lot of tasks or projects that need to get done to grow your business that don’t require a full-time employee. Especially when it comes to things like graphic design, technology help, and maybe even some sales and marketing projects. So for many, it makes a lot of sense […]

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4 Ways to Mitigate Risk in Your Sales Pillar Right Now

4-ways-to-mitigate-risk-in-your-sales-pillar-right-now

As business owners, the world as we know it is rapidly changing and evolving. Every day we are confronted with new information, regulations, and choices. How we handle those choices, and how we mitigate risk during this time will be the difference between success and failure during this coronavirus crisis. One of the big things […]

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4 Unconventional Places to Look for Your Next Hire

4-unconventional-places-to-look-for-your-next-hire

Hiring is tough. Depending on the position in question, you often have a lot of competition and time constraints to deal with coupled with an already ever growing to-do list. In the past month we have talked a lot about how to streamline the hiring process and narrow down your candidate pool. But today I […]

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Successful Business Owners Do This Every Summer. Here’s Why You Should Do the Same

successful-business-owners-do-this-every-summer-heres-why-you-should-do-same

“What are your summer plans?” Every June, I pose this very question to my business coaching clients. And about 65% of them go on to tell me about the trips that they have planned, the cruises they have booked and the weeks or months that they plan to step away from their business and spend […]

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The 1 Thing Your Exec Team Needs to Do This Week to Stay on Track

david-finkel-the-1-thing-your-exec-team-needs-to-do-this-week-to-stay-on-track

For several years now, I have shared some of my favorite growth and leadership tools with our Inc. readers. Things like the 1-page action plan. Tools that can help you gain focus and clarity on the things that make the most difference in your business and help you grow even faster. Today, I wanted to […]

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The Key to Creating Exit Messaging That Gets Results

the-key-to-creating-exit-messaging-that-gets-results

When it comes to drop points in your funnel, it’s important to know that many of your biggest drop points happen before you even know your customer’s name. For the majority of businesses, having a 50%+ drop rate on key pages isn’t uncommon and they can go as high as 60-70% if you aren’t taking an active role […]

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Generate Quick and Profitable Sales With This Often-Overlooked Tactic

david-finkel-generate-quick-profitable-sales-with-this-often-overlooked-tactic

Now I might be dating myself by saying this, but I remember a time where telephones were used exclusively for making phone calls. I know that time has passed. And I laugh now when I see my wife spend 90% of her phone battery texting or using various apps and not actually talking on the […]

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An Old-School Marketing Tactic That Is Cool Again

david-finkel-an-old-school-marketing-tactic-that-is-cool-again

In a world that is going further and further along the technological spectrum, there are some low-tech things that once upon a time would be considered “old-school” but have now become the new “cool thing.” Think about music. It used to be that people would always want digital, that was the cutting edge. Now there’s […]

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How to Speed Up Training for a New Hire

how-to-speed-up-training-for-a-new-hire

I’d say most business owners spend about 45 hours finding and hiring a new staff member. And it often takes another 40-some hours to onboard and train that individual, depending on their position and responsibilities. Which means that each new team member could take up to two weeks to get fully trained. And unfortunately for many business […]

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The Root Cause of Procrastination

the-root-cause-of-procrastination

As a business coach, it’s my job to hold business owners accountable. Every day I talk with leaders who have aspirations to scale and grow their businesses, and we work together to get their businesses to the next level. At the end of each session, we part with a list of action steps that the business owner can […]

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The Secrets to Finding Drop Points Faster

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When it comes to customer acquisitions and loyalty, time is of the essence. With each touch point in the funnel, you have the opportunity to grow and strengthen your relationship. Or you have the opportunity to lose that customer to one of your competitors. The difference between keeping or losing clients lies in the drop […]

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6 Tips to Get the Most Out of Your Project-Management Tool

six-tips-to-get-most-out-of-your-project-management-tool

I recently talked about how project-management tools were so important to a remote team, and as many of us are now working either remotely or in a hybrid situation, I wanted to share some more tips on how my team here at Maui Mastermind uses project-management tools. Our team has been working remotely for over […]

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Rethinking Your Pricing Strategy for 2022? Here’s What to Consider

rethinking-your-pricing-strategy-for-2022-heres-what-to-consider

Pricing is something that, as a business owner, should always be at the forefront of your mind. Your profit margins can make the difference between a business that can scale and grow exponentially versus one that remains stagnant. But for many business owners, the idea of increasing their pricing is often met with some hesitation. […]

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The 1 Time Thief You Can’t Ignore.

the-1-time-thief-you-cant-ignore

When it comes to time management and productivity it all boils down to finding and eliminating your time thieves. Once you are able to identify the low value tasks that take up the bulk of your time, you will find yourself with more time to focus on the big picture tasks that fuel growth in […]

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3 Signs You Are Suffering From Imposter Syndrome as a Business Owner

signs-you-are-suffering-from-imposter-syndrome-as-a-business-owner

Being a business owner comes with a host of problems and challenges, and many of those challenges are compounded by things like stress and anxiety. Another huge issue that I see far too often as a business coach is something called imposter syndrome. Dictionary.com defines imposter syndrome as “anxiety or self-doubt that results from persistently undervaluing […]

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Stop Telling Yourself Your Business Is Special. Here’s How to Stop Being Stubborn and Grow Your Business The Right Way.

stop-telling-yourself-your-business-is-special-heres-how-to-stop-being-stubborn-grow-your-business-right-way

“My business is special. I can’t scale it because there is no way it could function without me.” I talk to thousands of business owners every single year that think that they are special. They think that their business couldn’t run without them, so they work…a lot. They put in 70 or 80 hour work […]

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Here’s What Your Company Culture Looks Like to an Outsider

heres-what-your-company-culture-looks-like-to-an-outsider

The majority of business owners I talk to are tired. They are working 60, 70, even 80 hours a week and still feel like they aren’t making any progress in their business. Their friends and family barely see them and they wonder how long they can keep this up before they reach critical burnout. Now imagine having […]

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The Right and Wrong Way to Delegate

the-right-wrong-way-to-delegate

You are busy. Your to-do list is never ending and you feel like you could work 80 or 90 hours a week and still not accomplish everything you want to do in any given week. Add onto that a myriad of meetings, phone calls and employee issues and it’s enough to make any business owner want to throw in the […]

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The 4 Most Important Things You Can Work On This Year

4-most-important-things-you-can-work-on-this-year

I was recently talking to a business owner, who seemed rather proud of their long to-do list. After a little prodding I learned that they thought a full task list was a sign of a growing business and that the longer their list, the more they were needed in their company. And while I understood […]

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3 Ways You’re Getting in the Way of Your Employees’ Productivity (and How to Stop)

3-ways-youre-getting-in-way-of-your-employees-productivity-and-how-to-stop

Over the last 25 years I have helped thousands of business owners grow and scale their companies. And one of the biggest deciding factors on the rate of growth has to do with a business owners (and their staff) ability to focus on the bigger picture tasks that create the most value for the company. […]

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Before You Bring On Another Team Member, Ask Yourself These 10 Questions

before-you-bring-on-another-team-member-ask-yourself-these-10-questions

“David, we are so busy right now. We really need to hire more help!” Seems like a pretty straight forward business need. One that I hear all the time with my business coaching clients. Business is booming and hiring more help is the go-to for most entrepreneurs in such a situation. But what if there […]

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4 Tips on How to Exit Your Business With Your Sanity Intact

4-tips-on-how-to-exit-your-business-with-your-sanity-intact

I have seen the following scenario a thousand times. You have worked hard on scaling your business. You have made all the right decisions and have grown your business to the point of being able to sell it for a significant profit. And once the time comes to pull the trigger and put it on the market, the […]

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The Real Cost of Starting a Business (It’s Much Less Than You Think)

the-real-cost-of-starting-a-business-its-much-less-than-you-think.

Every year my team and I talk to hundreds of thousands of business owners in all stages of business, many of whom are just beginning their entrepreneurial journey. And one of the things that we hear time and time again, is the myth that “it takes a lot of money to launch a new business.” This is […]

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5 Things You Should Bring Up With Your Suppliers to Increase Your Bottom Line

-things-you-should-bring-up-with-your-suppliers-to-increase-your-bottom-line

Landing a new client or project can be an exciting time for any business owner, but if you are like many entrepreneurs taking on a new client (or several) at one time can put a strain on you financially. Especially if there is going to be a significant amount of time before you are able […]

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Your Business May Be Twice as Likely as a Large Company to Be a Fraud Victim. Here’s How to Keep From Becoming a Statistic

your-business-may-be-twice-as-likely-as-a-large-company-to-be-a-fraud-victim-heres-how-to-keep-from-becoming-a-statistic

Is your company susceptible to fraud? According to the Association of Certified Fraud Examiners, the answer is yes. Its findings report over $7 billion in total losses due to fraud in 2018 alone. What’s even more interesting is that small businesses with less than 100 employees lost twice as much ($200,000-plus) per fraud attempt than their […]

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Why Revisiting Your Vision Statement Every Quarter Is Essential for Keeping Your Company Culture on Track

the-1-thing-i-do-every-quarter-to-keep-my-company-culture-on-track

As a business coach, I talk to thousands of business owners each year who are looking for guidance on how to shape their company culture for growth and independence. They understand the importance of company culture, but often struggle to shape it in a way that benefits both their company as a whole and their team members. So, today I […]

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The Best Business Partnerships are Built on Trust — and a Solid Contract

the-best-business-partnerships-are-built-on-trust-a-solid-contract

Starting a new business can be exciting and terrifying at the same time. There are so many variables to consider, and a million things on your to-do list. And for many business owners, they aren’t doing it alone. They have a business partner (or two…or three) that they choose to take the entrepreneurship journey with. At face […]

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6 Reasons Why You Don’t Need a Business Coach

6-reasons-why-you-dont-need-a-business-coach

As a business coach for the past 25 years, I could tell you a million reasons why you need a business coach to help grow your business. But that’s not what today’s column is about. Today, I want to talk about the reasons why you don’t need a business coach. Having someone to guide you through the ups […]

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