I learned from that experience that, as business owners, we need to be careful about the unspoken messages we send our employees. When our two companies merged, my new partner’s late-night emails subtly communicated an expectation that all of us should be on email all day, every day.
I’ve since discovered that most business owners don’t intend for their late-night emails to define the company culture. One of our business coaching clients, Andrea, who manages sales of a retail product online and at 50 stores in the western third of the United States, told us that she only uses email during off hours for fear of missing something critical — an emergency with her Indian or Chinese suppliers, or perhaps an urgent message that, if left unattended, could lose her a major account.
But when I asked her how many of her incoming emails meet this sort of mission-critical standard, she said it was about one email out of every five thousand. That’s .0002 percent of all emails. When I pointed out to her that she was Always On, answering emails on nights and weekends, injuring her relationships with her employees, her vendors, her family, and herself, all for fear of missing out on that one email in five thousand, she realized that she needed to make a change.
So I’d encourage you to look at your own business — look at your messaging practices and your team’s. Are you and your staff Always On? And how is that affecting your business? Do you want to make a change?
If you want you and your employees to have the opportunity to turn off — if you want to reduce turnover and boost engagement — check out part two of this article where I’ll be sharing a simple four-step process to turning around your company culture so you and your team don’t have to always be “on”.
And if you’re looking for more ways to keep your business healthy, click here to download a free copy of my newest book, Build a Business, Not a Job.