In today’s world of business, social media plays an incredibly important part in conducting business with your company. One of the most efficient and popular ways to stay in contact with other professionals, companies, business partners, and even new recruits is through LinkedIn.
If you’re new to LinkedIn, you may have a few questions about how to use it effectively. Let’s figure out how you can work LinkedIn to your advantage.
What is a LinkedIn Business Page?
If you didn’t know before, let’s explain it before we get any further. A LinkedIn business page is a company page where you and your business can network with other companies, promote your own business, connect with possible clients and customers, and more.
Put simply, it’s the go-to social media platform for business professionals to connect to other business owners and share information about their companies and accomplishments.
It can be used for all different forms of outreach to keep your company relevant and visible and is a necessary communication tool in today’s online world.
Why do I Need One?
If your business already has a Twitter, Facebook page, Instagram page, and website, you may be hesitant to see the value in creating yet another company page on yet another social media platform.
You’d be mistaken. There are invaluable advantages to having a LinkedIn page for your business that go well beyond the scope of providing more social media content.
Branding
As a business owner, you know the key to your business’s success is all in the branding. That’s why you’ve created a company logo, meticulously designed your website, and led your team in a specific way. So why wouldn’t you want to hone in on your brand in a new, exciting way?
LinkedIn is a social media site that is formatted specifically for those in business or seeking employment, so showcasing your brand can entice not only possible new employees but also show off to your competitors.
Access to Potential Employees
A huge benefit of having a good LinkedIn page for your business is the opportunity to make your company look good for possible employment candidates . Since you will eventually need new employees as your business grows, it’s important to have easy access to up-and-comers and allow them to have access to your company and its job opportunities.
Social Media and Networking Opportunities
Since it is a social media platform, LinkedIn can provide you with an opportunity to network in a unique environment. You can meet new potential clients and even business partners and speak to individuals who may want to work with you. Learn the top questions to ask when interviewing someone so that your recruitment process is seamless.
Social media gives you the choice between posting generalized information for others to view and interacting specifically with the people and companies that you want to, and easily search for new companies and people to make connections with that you wouldn’t have access to otherwise.
How do I Create One?
Now that we’ve got you convinced, let’s take you through the basic steps of how to create a LinkedIn business page.
1. Have a Personal LinkedIn Account
The first step to creating a business page on LinkedIn is to first have your own personal LinkedIn profile. If you are an established business professional, you should have a personal profile already, so this should not be a problem.
If you don’t, be aware that you will have to wait 7 days after creating one before you can register your company page.
2. Create a Company Page
This part is pretty straightforward. Once you have logged in to your LinkedIn account, click the top right corner of your dashboard where you will find an icon that says “work.” You will then see a popup window where you will scroll down and select the option to “create a company page.”
Select the appropriate option for the size of your company, and then get more personal with your company description.
3. Define Business and Write Summary
You will now have the ability to write more information about your company with a company description including company type. You should get as detailed as you can with this since it will be the first impression that many people will have of your business.
Make sure you clearly define who you are and what your company does as well as what makes you stand out from competitors and add a business profile picture of your logo.
4. Share Content
Just like you would with any other social media page, you can now share important information and regular updates with your LinkedIn followers and friends.
You can also cross-post from your other social media sites so you don’t have to worry about making specific content for each social media outlet your company uses.
5. Promotion
This is one of the best parts about having a LinkedIn business page: you have a great opportunity to promote yourself and your products. Since it is on a social media site, it will come across more naturally than many other advertising opportunities.
Tips for a Successful LinkedIn Business Page
Now that you’ve got the basics down, let’s dive a little deeper into LinkedIn marketing strategies. Just owning a business page on LinkedIn won’t cut it, you have to figure out creative strategies to make sure your company profile stands out from the rest.
Your business page should also optimize your abilities to attract new employees in a strategic way with social media recruiting.
You need to know how to create a successful LinkedIn business page. Here are a few tips and tricks to get you started.
Make it Look Good
The most important thing to remember when constructing your company’s LinkedIn page is aesthetics. Choose an eye-catching picture as your cover photo, make your promotions and posts look more fun than just informational.
Post Regularly
Engagement is essential with any social media platform and LinkedIn is no exception. Make sure you constantly post new and exciting content for your LinkedIn followers (and competitors) to view.
Posting regularly will keep you at the top of everyone’s dashboard, meaning you’ll stay on their minds as they see you often.
Keep an Eye on Your Competitors
Speaking of competitors, you want to keep an eye on them just as they will be keeping an eye on you. Are they rolling out a new product? Are they providing new services to their clients?
Stay ahead of the curve and just keep tabs on them. It can’t hurt.
Interact Frequently
Not only should you be posting often, but you should also be interacting often, as well. Did one of your employees post about their exciting new promotion? Like the post and congratulate them again.
This makes your company seem more personable and shows that you appreciate the people who work for you which looks good to everyone.
Strategize to Optimize Your Page
LinkedIn can be the key to your success as a company and should not be underestimated. Recruiting through social media or incorporating an employee referral program can help you attract the highest quality talent to your business.
For help gaining the confidence and skillset your branding and business deserves, look no further than Maui Mastermind.