It’s also important to understand that these lists are not static. What you currently consider an A or B level activity will inevitably change as your business grows or your role evolves within your organization. For example, if meeting one-to-one with a prospective client currently is an A level activity for you, make sure that in six to 12 months, you’ve increased the value you create for your company so this activity is pushed down to a B or C level activity.
Ideally, working with a joint-venture partner that can generate dozens of leads for you every month will become an A level activity, or training your sales team to meet with prospective clients one-to-one, or creating a sales video that generates passive sales. By that point, meeting one-to-one with a prospective client is no longer as important for you to do personally. This is good. This is growth, and the whole point of this exercise.
Understanding the distinctions between A, B, C, and D level activities will help you shift your focus from just putting in the hours to upgrading the type of work you do and the value that you bring to the company. Over time, this will create huge business breakthroughs. If you are an entrepreneur, you can grow your business by 25 to 50 percent or more if you just create an extra day or two each week to focus on taking those action steps that would grow and expand your business. If you are an executive, you can meet corporate targets faster and demonstrably increase the growth and success of your division without working every weekend. If you practice law or some other profession, you can increase your firm’s profit without simply cranking out more billable hours or personally performing more procedures.
Whatever your field, the result of upgrading your existing hours to better and higher uses is magical–greater value created in less total time worked.