Your top opportunity is your single biggest opportunity that is worth focusing on within your business. Perhaps you are a manufacturer and you would like to develop an easier, simpler product line to manufacture and sell. Or perhaps you do a commercial service and find that there is an untapped market for apartment complexes in your area. Or maybe you could expand to a different geographical area to reach consumers who want or need your product. Or maybe you have a business relationship with another company or vendor that could help get your product in front of more consumers. All of these examples are opportunities that if acted upon could make a huge difference for your business.
The best way to grow your business would be to take into account your key limiting factor as well as your top opportunity and focus on the two together. For the majority of businesses, they are often linked. You may expand into the new market but if your lead generation efforts need work you might fall short. Perhaps you come up with a new simpler product to manufacture, but you don’t have your staffing issues figured out so you may have delays and problems bringing that item to market. By paying attention to both areas, you will be much more successful in your efforts to grow and expand your business.