About Maui Mastermind
An advisory firm serving established business owners for over two decades.
Maui Mastermind is a business advisory firm focused on helping owners identify structural constraints and make disciplined strategic decisions.
Our Approach
Most business owners do not suffer from lack of effort.
They suffer from misalignment around the primary constraint limiting growth.
Our work begins with diagnosis.
Before strategy.
Before investment.
Before structural change.
We identify the constraint first — then determine the appropriate path forward.
This approach has shaped every engagement, event, and coaching relationship at Maui Mastermind.
Who We Work With
We work with established business owners across industries.
Typically, our clients:
We are selective in who we engage with.
Not every business is a fit.
Leadership
Maui Mastermind is led by David Finkel, bestselling author and experienced advisor who has worked with business owners for over two decades.
David is the author of multiple bestselling business books and has advised business owners across industries for over two decades.
His work focuses on structural clarity, disciplined execution, and sustainable growth.
David’s thinking has been shaped by years of advisory experience, live events, and published work — always centered around helping owners build businesses that serve their lives, not consume them.
Two Decades of Practical Scale
For over 20 years, Maui Mastermind has worked with growth-minded founders across industries — from medical practices to manufacturing to professional services.
Our advisors have helped businesses:
We don’t apply templates.
We identify constraints.
Our Philosophy
We believe:
We believe business ownership should create freedom — not dependency.
And that begins with identifying the constraint.
Trusted by Business Owners for Over Two Decades.
25+
Years Experience
We’ve been helping business owners successfully scale and grow their companies for over two decades now.
100,000+
Owners Helped
The Maui Advisors have helped over 100,000+ Maui Community Members Make Their Businesses More Successful.
3+
Bestsellers Published
Maui’s thinking has been published and trusted by thousands of business owners worldwide.
Ways To Work With Us
Constraint Diagnosis
A request-based diagnostic conversation to identify what’s actually limiting progress — and determine the right next step.
Live Events
In-person experiences for business owners who want deeper clarity, perspective, and momentum.
Business Coaching
Ongoing advisory support for businesses where coaching is the right prescription — based on diagnosis, not default.
“Most companies don’t struggle because of effort.
They struggle because they’re solving the wrong problem.”
— David Finkel & Jeff Hoffman
from the bestselling book, Scale
Bestselling Author &
CEO of Maui Mastermind
Maui Advisor &
Co-Founder of Priceline.com
What Happens When Constraints Are Addressed:
“Last year my business generated 9 times the operating profit. I have more time off, a much better quality of life, and I’m more relaxed…”
“We weren’t growing as fast as I wanted. We had hit a plateau. Maui gave me the mechanics to build a better company…”
“I was the typical lone-wolf business owner carrying everything on my shoulders. Now I have a peer group and we’ve had 10x growth…”
If growth feels harder than it should, it’s time to diagnose — not guess.
Request a Business Constraint Diagnosis to determine what’s actually limiting progress — and whether Maui is the right fit.