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SCALE - Seven Proven Principles to Grow You Business and Get Your Life Back

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SCALE is for entrepreneurs who wonder if they really own their business, or if their business owns them.

Meet the Authors

David Finkel - Author of SCALE

David Finkel

Wall Street Journal bestselling author of 10 books and Maui Mastermind CEO


Jeff Hoffman - Co-author of SCALE

Jeff Hoffman

Co-founder and former CEO in the Priceline.com family of companies

A concrete road map to rapidly growing your existing business while also gaining more freedom.

This Book is for You if You’re Ready to Learn How to:

  • Escape the Self-Employment Trap™ and build a business, not a job.
  • Systematize your business to reduce costs and increase capacity.
  • Ensure your company survives the “Hit by a Bus” test.
  • Uncover your company’s top leverage points (and execution strategies to implement what you discover).
  • Fund your growth with the seven cash flow commandments.
  • And much more.

Plus: You’ll also get practical, proven advice on how to execute in the face of conflicting demands and multiple responsibilities.

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Business Leaders Are Raving About SCALE

“SCALE is a competitive weapon! This book gives you exactly what you need to succeed in the big game.”

Philip and Gayle Tauber
Founders, Kashi Company

“SCALE is a masterwork that encapsulates enough practical wisdom to fill several books… This book will ignite years of successful growth for any reader who applies what they share.”

Rob Kautz
Former CEO, Wolfgang Puck Worldwide

“Hoffman and Finkel have hit a grand slam with SCALE. Each of the chapters are worth their weight in gold and jam-packed with immediately actionable guidance.”

Jason Jennings
New York Times Bestselling Author, Think BIG, Act Small, and The Reinventors

“Wow! SCALE gives you a step-by-step process to grow your business the right way… I would tell every business owner that they need to read this book.”

Sandy Gooch
Co-Founder, Mrs. Gooch’s Natural Food Market (later acquired by Whole Foods)

“SCALE is a must-read for anyone interesting in founding and scaling firms.”

Jonathan Ortmans
President, Global Entrepreneurship Week and Senior Fellow, Kauffman Foundation

“If you’re tired of struggling and spending every waking moment consumed by your business, then this is the book for you. Learn how to build a successful and sustainable business that has value without your being involved every minute.”

Susan Solovic,
New York Times Bestselling Author of It’s Your Biz and Award-Winning Entrepreneur


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