Build a Business, Not a Job

What Is Business Coaching?

Business Coach is an experienced entrepreneur who’s been where you want to go and experienced what you want to experience who can give you the outside perspective and counsel to build a more successful business—without having to go through all the painful trial and error yourself!

In a real way, Business Coaching is similar to sports coaching in that the coach’s role is to help you focus, plan, prepare, execute, and regroup so that you get the results you’re committed to in your business.

Too many business owners build their businesses in isolation, lacking the outside perspective and feedback from an experience mentor.

In fact, too many business owners don’t have anyone in their business lives who will challenge them to think through their business moves and to question their assumptions.
The right Business Coach will not only provide this valuable sounding board for ideas, but more importantly he or she will help you concretely craft your business strategy so that you focus on therightthings at the right time.

The right Business Coach will also help you turn your business strategy into a definite, written action plan that maps out the precise steps you need to take and by when to grow your business.

What’s more, now that you have this clear action plan, your Business Coach will provide the accountability you need so that you stay focused and on track doing the things you need to do so that you get the results you are committed to get.

The 3 Most Important Qualities of a Business Coach

The best Business Coach has three main qualities:

1. They have a deep experience set and knowledge-base from which to draw upon. While many of the situations you come up against in your business (whether they be about managing your team, growing your sales, creating your next products or services, or controlling your expenses) may be new to you, your Business Coach can draw on their experiences to share with you how they’ve dealt with it and how you can too.

2. They can articulate and explain things to you in simple, step-by-step language so that you can integrate what they share and put it to immediate and effective use.

3. They are someone you respect. After all, they’ve proven that they know what they are talking about the best way possible—by doing it in the real world! And because you respect them you are willing to let them challenge you, push you, and hold you accountable.

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Take the analogy of sports… the brilliant coach is the one that has the ability to take all the unspoken moves or experiences and actually communicate them into a play book that you can actually understand. What I get out of having a business coach is that my coach has run and worked with so many companies that they’ve seen that they’ve seen every situation. So when I don’t even know how to handle a new situation, my coach says, ‘Don’t worry about it, I’ve seen this pattern a dozen times. Here’s how to best handle it.” — Jeff Hoffman