When it comes to marketing strategies for your small to medium sized business, there are many ways to play the game. You can do paid advertisements, email marketing, influencer marketing or emotional marketing….just to name a few. But when it comes down to results, nothing beats expertise marketing. What is Expertise Marketing? The concept of […]
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Every business owner has experienced cash flow problems at one time or another, and the gut reaction for most entrepreneurs is to immediately ramp up their sales efforts in an attempt to turn the tap back on and get cash flowing again. This instinct however is counter productive. In fact, in most cases ramping up […]
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Top sales people know that you greatly improve your odds of closing the sale by what you do in the first few minutes of your sales conversation. Here is an insider technique to use up front that will help you close more business in the end. Every sales person thinks the sale is made in […]
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The response was so strong from the article I posted last week of 15 email marketing insider tips that I wanted to share nine more with you in this article. Considering that my company Maui Mastermind sends out millions of targeted emails every month to our subscriber elist for our business coaching company, we’ve learned […]
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I’m gearing up for a conference I’m keynoting in two weeks and one of the sessions I’m leading is an expert panel on email marketing. I wanted to share with you 15 of tips to improve your email marketing so that you can increase your sales. 1. Value your list. Protect it; connect with it; […]
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Earlier this week I was talking with a business coaching client who runs a $10 million a year professional service firm. He shared with me that it had taken him several monthly to build out his core marketing funnel for a new service he started less than 12 months prior. He was excited that it […]
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It’s a common pattern I see catch even the smartest entrepreneurs off guard. After a long period of successful growth they notice that their lead flow and prospect pipeline has dried up. In a panic they rush in to figure out what to do. Having worked with so many business coaching clients has taught me […]
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Think for a moment about how much money you spend on digital and print ads. If you’re like many of our business coaching clients your ad spend may total up to 10 percent of revenue. Yet what if you’re wasting a massive portion of that money? Here is a simple principle that is guaranteed to […]
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If this year has taught us anything, it’s that the way you do business can change at the drop of a hat and as business owners we have to be prepared for whatever comes next. This is particularly true when it comes to strategic expenses such as your marketing efforts. Which is why I suggest […]
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As a business owner you probably spend a lot of time working with your sales team to make sure that they have all the information and training needed to sell your products or services. But when was the last time that you spent time and energy training the rest of the staff on how to […]
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When it comes to marketing funnels, there are a lot of things to consider. And depending on your product or service, the sales funnel can be rather lengthy — which means that you need to put a lot of time and effort into crafting a sales funnel that keeps your customer engaged, educated, and ultimately […]
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Over the past 25 years, I have helped thousands of business owners grow their businesses and build systems that allow their business to thrive even when they aren’t in the office. And one of the easiest ways to achieve this kind of growth has to do with the creation and implementation of universal business systems, […]
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When it comes to business, experimenting and trying new things comes with the territory. The best companies will A/B test their headlines, their website graphics, and their email subject lines. They will run marketing campaigns to new demographics and launch new products. There are a million different ways that your business can experiment to help […]
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With 2023 right around the corner, for many business owners that means it’s time to shift gears and start planning for the upcoming new year. So, I want to take a moment and share with you the four things that I think business owners should start focusing on in quarter 3. 1. Reframe Your Focus “But, David, I […]
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Right now, a lot of business owners are struggling to find and keep good talent, and if you are in the market for a new salesperson, you may be looking for a way to stand out from the competition. One way to do so is to rethink your sales compensation plan to make your business […]
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When it comes to building your business, having a consistent flow of new customers is perhaps one of the most difficult things to achieve. Especially if you don’t have a sales and marketing background. That said, I want to share with you the top four selling strategies that I share with my clients who are small […]
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You did all the right things. You put together a nice-looking website, you have great-looking photos, and you wrote clean sales copy. Still, your sales conversions aren’t where you would like them to be. Sound familiar? Many business owners struggle with this same issue. While there are several things that you can do to improve your […]
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How did you decide on your primary client base? The answer to this may be key to success for your business — or the cause of its downfall. As a business coach for over 20 years, I am in the unique position of working with thousands of business owners each and every year. Every business […]
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Marketing in times of crisis can be a difficult thing for business owners. On the one hand, you have the urge to retreat and cut nonessential spending to protect your bottom line. But those cuts can end up hurting your business in the long run, which is why it’s crucial to learn how to mitigate […]
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I was recently talking with a new business coaching client who has struggled to scale their marketing efforts over the past few years. They have had some big wins and some losses, but for the most part they have remained rather stagnant. And they weren’t really sure what steps they should take to get to […]
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As business owners, the world as we know it is rapidly changing and evolving. Every day we are confronted with new information, regulations, and choices. How we handle those choices, and how we mitigate risk during this time will be the difference between success and failure during this coronavirus crisis. One of the big things […]
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Now I might be dating myself by saying this, but I remember a time where telephones were used exclusively for making phone calls. I know that time has passed. And I laugh now when I see my wife spend 90% of her phone battery texting or using various apps and not actually talking on the […]
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In a world that is going further and further along the technological spectrum, there are some low-tech things that once upon a time would be considered “old-school” but have now become the new “cool thing.” Think about music. It used to be that people would always want digital, that was the cutting edge. Now there’s […]
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When it comes to customer acquisitions and loyalty, time is of the essence. With each touch point in the funnel, you have the opportunity to grow and strengthen your relationship. Or you have the opportunity to lose that customer to one of your competitors. The difference between keeping or losing clients lies in the drop […]
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When it comes to spending money in your business, not all expenses are created equal. In your business there are certain areas where a small investment can make a leveraged return and there are other areas where a big investment can be a waste of money. The flip side of that is there are places and times […]
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We hear a lot today in all aspects of life just how important a brand identity is. Branding has made its way outside of just the business world and into the world of individuals and how they interact and present themselves; when a friend does something that’s consistent with how they always act, we call […]
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Want to close more sales? Of course you do! Every day I talk to business owners in various stages of growth and help them find new ways to reach their target audience and close more sales. No matter what the product or service, 95% of the time the sales process is going to be very […]
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Hiring a solid sales team can be a challenge for any business owner, especially one who doesn’t feel particularly confident with sales themselves. Over the past 25 years, I have spoken with thousands of business owners who struggle with hiring and keeping a sales pillar running smoothly. So I wanted to share my top five […]
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Dr. Kim had owned two successful dental clinics for over a decade by the time she became a business coaching client. Over the years competition had gotten stiffer, resulting in periods when one or both of her two clinics suffered low patient volume. Because there was no pattern to these ebbs and flows of patient […]
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If you’ve ever felt yourself scrambling to oversee your sales or marketing efforts and team, here are 10 must have “controls” to put you back in the driver’s seat…
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Here are 5 concrete strategies guaranteed to give you an immediate boost to your income. 1. Up Front Agreement An up front agreement is a formal or informal oral contract that you and your prospect both agree in which you both agree to give each other a clear decision – yes or no – whether […]
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Wayne, a business coaching of my company, complained about how much time his sales team took for him to manage each week. “David,” he lamented, “They just do the craziest things. They make prices concessions when they don’t have to. They promise our customers unrealistic delivery dates. They even make up things to say about […]
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Here are five of the most important sales fundamentals for your company especially if your company is a little “sales phobic”.
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Check out this simple scorecard to grade your Sales/Marketing Pillar on the 9 essential variables.
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Your non-sales staff is likely scared and unsure of how they can help sell. Here are 6 simple ways to get your non-sales staff adding to your company’s revenues.
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Formalized referral systems are not passive word of mouth. They are systematized, proactive tactics to help you leverage your existing thrilled customers to generate more business. Here’s 6 ways to do just this…
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Here are 5 formalized referral systems to help you grow with very little cost or effort.
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A simple 3-step formula to improve your sales process and close more sales.
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Klayton owned a successful retail and service contracting company in Atlanta, Georgia. When I first met him he was in his early thirties and had a steadily growing business. But, he had reached a point in the business that he was bogging down managing the day-to-day of running the company and as a result, his […]
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