Build a Business, Not a Job

Category: Small Business Help Topics

The Difference Between Doing a Task and Owning a Task

The Difference Between Doing a Task and Owning a Task

As a business owner, learning how to delegate tasks to your team can make a huge difference in your ability to reach your company goals and deadlines. But there are a few subtle nuances that can make or break any delegation–which is why today I want to address one of the most common misunderstandings when it comes to delegation, about […]

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Improve Your Delegation Skills Faster

Improve Your Delegation Skills Faster

When it comes to delegation, practice really makes perfect, but fortunately, there are some tips and tricks along the way that can help you be more efficient at the task without dropping the ball or losing momentum. So today, I wanted to share with you three tips that I teach my business coaching clients on how to improve […]

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Your Hyper Responsiveness is Expensive and Dangerous

remote world, hyper-responsiveness

In today’s business environment there is an expectation among workers, particularly remote workers that can be really damaging to your business’s overall growth and well being. And that danger is hyper-responsiveness. It can rear its ugly head in the form of emails, chats, slack, team messages and meetings. It’s the expectation that you should be able to […]

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How to Create Intentional Opportunities to Build Connections

meeting and business people, opportunities to build connections

In today’s society, where everything is virtual, it can be really hard to build connections. And it can be especially challenging for a leader who is trying to build a business while also developing a leadership team and staff. So today I wanted to share some tips on how you can create intentional opportunities for connecting with your team. Share Your Lives When […]

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Unexpected Perks of Having a Remote Workforce

working on a laptop, remote workforce

As more and more companies are turning to remote workforce, we are seeing a lot of perks to going remote for both the business owner and your employees. Many of which may have been unexpected at first. So today, I wanted to go over some of the perks that you may not have considered when […]

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The Unlikely Sales Stars on Your Team

the-unlikely-sales-stars-on-your-team

As a business owner you probably spend a lot of time working with your sales team to make sure that they have all the information and training needed to sell your products or services. But when was the last time that you spent time and energy training the rest of the staff on how to […]

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5 Secrets to Creating a Marketing Funnel That Converts

5-secrets-to-creating-a-marketing-funnel-that-converts

When it comes to marketing funnels, there are a lot of things to consider. And depending on your product or service, the sales funnel can be rather lengthy — which means that you need to put a lot of time and effort into crafting a sales funnel that keeps your customer engaged, educated, and ultimately […]

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4 Things You Should Be Streamlining in Your Marketing Department

4-things-you-should-be-streamlining-in-your-marketing-department

Over the past 25 years, I have helped thousands of business owners grow their businesses and build systems that allow their business to thrive even when they aren’t in the office. And one of the easiest ways to achieve this kind of growth has to do with the creation and implementation of universal business systems, […]

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How to Stop Wasting Money on Failed Business Experiments

how-to-stop-wasting-money-on-failed-business-experiments

When it comes to business, experimenting and trying new things comes with the territory. The best companies will A/B test their headlines, their website graphics, and their email subject lines. They will run marketing campaigns to new demographics and launch new products. There are a million different ways that your business can experiment to help […]

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Here Are the 4 Things You Should Be Focusing On This Quarter

here-are-4-things-you-should-be-focusing-on-this-quarter

With 2023 right around the corner, for many business owners that means it’s time to shift gears and start planning for the upcoming new year. So, I want to take a moment and share with you the four things that I think business owners should start focusing on in quarter 3. 1. Reframe Your Focus “But, David, I […]

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What Your Employees Wish You Knew About Having Better Meetings

what-your-employees-wish-you-knew-about-having-better-meetings

If you are like most business owners, you start the day by reviewing your calendar and seeing how many meetings you have for the day. Often, there are quite a few each day, many of which are marked as urgent. This can be a total productivity killer–not to mention a mood killer as well. In […]

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4 Situations You Should Never Use Email For

4-situations-you-should-never-use-e-mail-for

If you are like most of us, your e-mail inbox is a huge source of distraction and frustration. It’s a bottomless pit that constantly pulls you away from the high-value tasks you should be doing on your business. And, unfortunately, it isn’t going away anytime soon. A few years back my workplace did a survey of small-business […]

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How to Determine the Compensation for Your Sales Team

how-to-determine-compensation-for-your-sales-team

Right now, a lot of business owners are struggling to find and keep good talent, and if you are in the market for a new salesperson, you may be looking for a way to stand out from the competition. One way to do so is to rethink your sales compensation plan to make your business […]

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5 Lead Generation Issues Most Small Businesses Face and How to Solve Them

5-lead-generation-issues-most-small-businesses-face-how-to-solve-them

I can’t tell you how many times I hear “everything would be better if I just had more sales” from business owners. Business is slower than they would like, and it brings them to the lead generation side of things. If you want to narrow down the problem in your lead generation process, it is […]

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4 Selling Strategies That Will Get You Ahead in Business

4-selling-strategies-that-will-get-you-ahead-in-business

When it comes to building your business, having a consistent flow of new customers is perhaps one of the most difficult things to achieve. Especially if you don’t have a sales and marketing background. That said, I want to share with you the top four selling strategies that I share with my clients who are small […]

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How to Design Your Website to Improve Your Sales Conversions

how-to-design-your-website-to-improve-your-sales-conversions

You did all the right things. You put together a nice-looking website, you have great-looking photos, and you wrote clean sales copy. Still, your sales conversions aren’t where you would like them to be. Sound familiar? Many business owners struggle with this same issue. While there are several things that you can do to improve your […]

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4 Questions to Figure Out Your True Target Market and Client Base

4-questions-to-figure-out-your-true-target-market-client-base

How did you decide on your primary client base? The answer to this may be key to success for your business — or the cause of its downfall. As a business coach for over 20 years, I am in the unique position of working with thousands of business owners each and every year. Every business […]

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Does ‘Eating the Frog’ Still Not Work for You? Try Focusing on ‘Big Rocks’ Instead

does-eating-frog-still-not-work-for-you-try-focusing-on-big-rocks-instead

When it comes to prioritizing tasks and staying productive, Mark Twain once said, “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.” That sounds like pretty good advice, and […]

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Mitigating Risk in Your Marketing Right Now

mitigating risk in your marketing right now

Marketing in times of crisis can be a difficult thing for business owners. On the one hand, you have the urge to retreat and cut nonessential spending to protect your bottom line. But those cuts can end up hurting your business in the long run, which is why it’s crucial to learn how to mitigate […]

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A Reality Check for Your Service Business

a-reality-check-for-your-service-business

If you have a service business, the chances are very high that you are losing money to scope creep. What is scope creep you ask? It’s when a project starts off with a defined set of parameters, and by the end of the project it has morphed into something completely different. Often costing you a […]

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How to Determine Where You Fall on the Management Spectrum

how-to-determine-where-you-fall-on-management-spectrum

Running a business can be really challenging, and managing a team of employees is perhaps one of the more difficult aspects of the job. Not only do you have your team with widely different personalities, learning styles and strengths and weaknesses to contend with but you have your own management style and tendencies that can […]

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How to Calm Your Nerves Before a Big Negotiation

how-to-calm-your-nerves-before-a-big-negotiation

Negotiation is one of those things that a lot of business owners struggle with. And it’s also one of the most often used skills in a business owner’s arsenal, whether it is negotiating salary and benefits for your new key team member, trying to get better pricing or terms with one of your vendors, or […]

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3 Marketing Questions You Need to Ask

3-marketing-questions-you-need-to-ask

I was recently talking with a new business coaching client who has struggled to scale their marketing efforts over the past few years. They have had some big wins and some losses, but for the most part they have remained rather stagnant. And they weren’t really sure what steps they should take to get to […]

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4 Ways to Mitigate Risk in Your Sales Pillar Right Now

4-ways-to-mitigate-risk-in-your-sales-pillar-right-now

As business owners, the world as we know it is rapidly changing and evolving. Every day we are confronted with new information, regulations, and choices. How we handle those choices, and how we mitigate risk during this time will be the difference between success and failure during this coronavirus crisis. One of the big things […]

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Generate Quick and Profitable Sales With This Often-Overlooked Tactic

david-finkel-generate-quick-profitable-sales-with-this-often-overlooked-tactic

Now I might be dating myself by saying this, but I remember a time where telephones were used exclusively for making phone calls. I know that time has passed. And I laugh now when I see my wife spend 90% of her phone battery texting or using various apps and not actually talking on the […]

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An Old-School Marketing Tactic That Is Cool Again

david-finkel-an-old-school-marketing-tactic-that-is-cool-again

In a world that is going further and further along the technological spectrum, there are some low-tech things that once upon a time would be considered “old-school” but have now become the new “cool thing.” Think about music. It used to be that people would always want digital, that was the cutting edge. Now there’s […]

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The Secrets to Finding Drop Points Faster

he-secrets-to-finding-drop-points-faster

When it comes to customer acquisitions and loyalty, time is of the essence. With each touch point in the funnel, you have the opportunity to grow and strengthen your relationship. Or you have the opportunity to lose that customer to one of your competitors. The difference between keeping or losing clients lies in the drop […]

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5 Things You Should Bring Up With Your Suppliers to Increase Your Bottom Line

-things-you-should-bring-up-with-your-suppliers-to-increase-your-bottom-line

Landing a new client or project can be an exciting time for any business owner, but if you are like many entrepreneurs taking on a new client (or several) at one time can put a strain on you financially. Especially if there is going to be a significant amount of time before you are able […]

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The Difference Between Strategic and Non-Strategic Spending and Why It Matters

The Difference Between Strategic and Non-Strategic Spending and Why It Matters

When it comes to spending money in your business, not all expenses are created equal.  In your business there are certain areas where a small investment can make a leveraged return and there are other areas where a big investment can be a waste of money. The flip side of that is there are places and times […]

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4 Realistic New Year’s Resolutions for Business Owners

4 Realistic New Year's Resolutions for Business Owners

The end of the year is a time for reflection. It’s a time for planning. It’s a time for growth. As a business coach, this is one of my favorite times of the year because I get to sit down with my clients and go over the victories and the struggles of the past year and […]

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How to Cut Your To-Do List in Half While Creating More Value for Your Business

How to Cut Your To-Do List in Half While Creating More Value for Your Business

As a business owner, you have a lot of responsibilities. And if you are like many of the clients I coach, your to-do list is extensive and filled with meetings and other responsibilities. It’s easy to get caught up in your task list, and to feel overwhelmed and anxious. But what if I told you that very little of that […]

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You Are Not Your Business. It’s Time to Redefine Yourself As an Entrepreneur

You Are Not Your Business. It's Time to Redefine Yourself As an Entrepreneur

Over the last 25 years, I have worked with and coached thousands of business owners across the country to help them grow and scale their businesses. And along the way I have had my fair share of business owners who struggled with anxiety, control issues and fear of the future. There is another mental hurdle […]

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You Spent Almost 2 Months in Meetings This Past Year. (Here’s What You Should Have Been Doing Instead)

You Spent Almost 2 Months in Meetings This Past Year. (Here's What You Should Have Been Doing Instead)

“Let’s set up a meeting.” The statement itself seems harmless enough, but for the majority of us, the mere mention of yet another meeting is enough to send you off the deep end. It has been estimated that executives can be in meetings for up to 23 hours per week on average. And business owners […]

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Treat Your To-Do List Like A Buffet

Treat Your To-Do List Like A Buffet

Over the last 25 years, I have worked with thousands of business owners to help grow and scale their companies. One of the biggest hurdles most founders and entrepreneurs experience is the inability to manage their time correctly and focus. Throw into the mix cell phones and emails, and it then becomes nearly impossible to […]

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Tips on How to Create a Brand Identity

Coffee identity brand building concept with different and standing out from others

We hear a lot today in all aspects of life just how important a brand identity is. Branding has made its way outside of just the business world and into the world of individuals and how they interact and present themselves; when a friend does something that’s consistent with how they always act, we call […]

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5 Ideas for Business Collaboration

Four hands of businessmen collect gear from the gears of the details of puzzles. against the sunset

If you’re the owner of a small business, you want to make sure to do everything in your power to run your business in a way that gets everyone in on the success. When your team wins, you win. Your team is what drives the value of your business, your team is the foundation to […]

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How Busy Entrepreneurs Can Make Time for Important Projects

How Busy Entrepreneurs Can Make Time for Important Projects

If you’ve ever been curious what my life is like then come over for an evening at my house. As you walk into our calm and peaceful home, I greet you at the door and lead you to our clean and immaculately set kitchen table. My kids are sitting quietly, napkins on laps, patiently waiting […]

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A Lesson From the 1 Book Warren Buffett Recommends to Everyone

A Lesson From the 1 Book Warren Buffett Recommends to Everyone

If you’ve been reading my column here on Inc.com you’ll see several hundred articles I’ve written on topics like increasing sales, retaining your best employees, managing cash flow, and growing your profit margins.  Many of these ideas started from a seed I read in one of the 1,000+ business books I’ve read over the past […]

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How Successful Business Owners Look at Financial Decisions

How Successful Business Owners Look at Financial Decisions

I recently sat down with Tara, a business owner, who was having trouble with the marketing pillar of her business. She had made it a goal to get new clients and her marketing department head had a ton of ideas on ways that they could market the product line and get the word out, but […]

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Four Ways To Approach A New Task When You Feel Like You Never Have Enough Time

Four Ways To Approach A New Task When You Feel Like You Never Have Enough Time

“David, if only I had more time…” “I would love to do that, but I just don’t have the time…” “I work 70 hours a week and still run out of time…” The only thing business owners need more than cash is time. I see it over and over again with the thousands of business […]

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4 Tips to Landing The Sale Every Single Time

4 Tips to Landing The Sale Every Single Time

Want to close more sales? Of course you do! Every day I talk to business owners in various stages of growth and help them find new ways to reach their target audience and close more sales. No matter what the product or service, 95% of the time the sales process is going to be very […]

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According to Science, You Should Schedule Your Focus Time Between These Hours

According to Science, You Should Schedule Your Focus Time Between These Hours

I have talked about the concept of Focus Fridays before on my column. On how setting aside blocks of time each week to do your best work allows you to clear items off your plate faster and create real value in your business. And thousands of business owners agree that creating focus blocks is a […]

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What This Comedian Turned NYT Best-selling Author Taught Me About Business

What This Comedian Turned NYT Best-selling Author Taught Me About Business

When it comes to business, entrepreneurs that challenge the status quo are the ones that break out from the pack. Having the ability to see the marketplace in a new and novel way will change the game. In the past, I have talked a lot about how mindset and thought exercises can help you look […]

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28 Things You Should Not Be Doing As a Business Owner and 4 Things You Should

28 Things You Should Not Be Doing As a Business Owner and 4 Things You Should

I was recently talking to a new business coaching client about their plans to scale their business. After a few minutes of going over our plan of attack he posed the question to me: “How fast do you think I can grow my business?“ My answer: “It all depends on how you handle these thirty-two […]

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9 Things You Can Do Right Now to Cut Costs at Your Business

9 Things You Can Do Right Now to Cut Costs at Your Business

Business costs is something that no business, even the most successful ones, can overlook. However, there are ways a business owner can cut back on these costs and save money in the long run. I recently shared with you 17 Things You Can Do To Reduce Your Overhead Costs within your business, and the tips […]

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6 Ways to Make Sure Your Company Never Runs Out of Cash Again

6 Ways to Make Sure Your Company Never Runs Out of Cash Again

Over the years, I have shared with you many tips and tricks to improving your profitability. Things like raising pricing, focusing on your winning products and services and redesigning workflow and systems, all play a huge part in your bottom line. Today I want to address some ways that you can look at your cash […]

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The Top 5 Mistakes Every Business Owner Makes When Hiring a Salesperson

The Top 5 Mistakes Every Business Owner Makes When Hiring a Salesperson

Hiring a solid sales team can be a challenge for any business owner, especially one who doesn’t feel particularly confident with sales themselves. Over the past 25 years, I have spoken with thousands of business owners who struggle with hiring and keeping a sales pillar running smoothly. So I wanted to share my top five […]

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The 1 Financial Indicator You Aren’t Looking At

Do you ever wish that there was a magic number that would give you an insider view on your profitability? Do you wish that there was an easier way to take the pulse of your business’s financial health? Do you wish that there was one financial metric that you could use to help determine if […]

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17 Things You Can Do To Reduce Your Overhead Costs Today

“I would love to scale my business, David. But I am really struggling with cash flow issues right now.” I hear this every single day from small to medium business owners. They have a great product and a loyal customer base, yet they still can’t seem to make ends meet and cash flow is always […]

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A Case For Playing Devil’s Advocate

I recently shared the idea of the business coaching concept of the six hats from the Late Dr. de Bono with our readership and I wanted to go into more detail about the third hat in the series: The Black Hat. This hat is often one that doesn’t go over very well in meetings. It’s […]

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4 Strategic Ways to Tap Into Your Competitors’ Client Lists

For many small business owners the idea of working with the competition can make their blood boil. It seems counterintuitive. But after twenty five years of business coaching, I can tell you that some of best boosts in profit and revenue come from thinking outside of the box. So today I wanted to share six […]

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5 Things You Should Do Right Before a Big Negotiation

Want to make more money? Negotiate. Want to get a better price with a vendor? Negotiate.  Want to hire that rock star new hire? Yup, you guessed it….negotiate. Negotiating is a tactic that is used in many different situations at work with an intended purpose of coming to an agreement. It is something that is […]

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Think You Understand Your Financial Statements? Ask Yourself These 4 Questions

Do you know how to read a profit and loss statement? Do you know what your gross profit margin is and what it means for your bottom line? How about your Cost of Goods Sold? If you are like many business owners, you have a basic understanding of your financial statements but leave the heavy […]

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Effective Communication – What Does It Really Mean And How Can You Improve Yours

Almost every job description for a manager includes some variation of “must be an effective communicator” as part of the requirements. Problem with this is that if you poll (as I often do in my workshops) what people define as “Effective Communication” you will get a lot of different definitions. And that’s where the problem […]

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The Real Reason Customers Won’t Buy From You (and How to Convince Them)

Last week, I took my son to the orthodontist. While he has had countless cleanings over the years, he was experiencing quite a bit of anxiety over the unknown of a trip to the orthodontist. Would he need braces? Would they want to put them on right away? How long would he have to wear […]

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Six Reasons To Take Tomorrow Off

Another day at the office is about to come to an end. You may have answered hundreds of emails, put out a few “fires” and hopefully made some progress on your quarterly action plan. Tomorrow, you plan to do much of the same. But I challenge you to take the day off. Throw caution to […]

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Poorly Run Meetings Can Cost You Thousands of Dollars Each Year. Here’s How to Fix Them

How many meetings have you attended this week? This month? If you are like most business owners, the answer is too many. In my own business coaching firm, I sat down and crunched the numbers on our bimonthly executive meeting, and the results were eye-opening. Every two weeks my executive team and I meet via conference […]

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How to find a business mentor

These days, it seems like business owner is talking about finding a business mentor and the importance of having an experienced mentor. An entrepreneur mentor is essential when an entrepreneur is wondering how to scale a business. There are websites, blogs, podcasts, radio, and television programs popping up all around the globe talking about business […]

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3 Things You Must Do Before You Start Your Next Project

As a business owner, you make decisions each and every day. You have to decide if it’s worth it to get that new equipment that will speed up your production time, you need to decide which candidate to choose for the new sales lead position, or come up with the best way to handle a […]

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The Problem with Perfection

Over the past 25 years, I have met with thousands of business owners struggling to take their businesses to the next level. They are often overworked, anxious and stuck. They have great ideas and products, and the means to bring them to their client base, yet they suffer from a debilitating condition that really hinders […]

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